Medical Equipment Manufacturer Website for SMS Technologies

The Challenge
To develop a suitably credible online presence for a UK based, bespoke medical equipment specialist, manufacturing for world leading electrical and medical brands. To communicate top level information on core services and established brand values to a specialised and niche audience.

All this, without the benefit of naming and showcasing their customers or the products designed and manufactured for them (due to disclosure agreements with nearly all clients).

The Solution
To segment and rewrite their current communications and to ensure clarity and appeal. To design and develop both online and offline materials, ensuring their industry leading credentials were clear while providing an engaging appearance.

The website was designed to have an interactive interface at the point of entry, channeling the website visitor to the most appropriate pages and then on to make contact. To provide a comprehensive CMS capability within the website, allowing it to be developed internally as the business continually develops.

To add further value to their investment in their website, Brilliant also applied a managed Search Engine Optimisation service, News content authoring and eMail delivery via Brilliant’s proprietary eMail marketing software.

The Results
SMS have significantly increased their reach to a global market place and elevated their Brand to the appropriate levels of acceptance within their existing network and potential new business. SMS have reported back a notable brand awareness from new customers when introducing themselves, thanks to the SMS website.