There will be more mobile than
desktop web users by 2014
Source: Google
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Top Ten Reasons to Build a Mobile Website
09.08.2011
Internet usage via mobile devices such as mobile phones, smartphones and tablets is on the increase.
Brilliant recently designed a website for Mackay Property Agents which has a mobile-friendly version for use on smartphones (you will only see the mobile site if you click this link from a smarthphone device). The mobile site gives users access to the most essential features of the main website via an intuitive interface optimised for small screens. See the Mackay case study for more information.
Here we list the business reasons why you should create a mobile-friendly version of your website...
1. There are 16m people on the mobile web in the UK
Of the 46 million web users in the UK, more than 16 million access the internet from a mobile phone. That's an audience too large to ignore.
2. Smartphones are now outselling PCs
IDC reports that smartphone sales in Q4 of 2010 were up 87.2% year on year, with 100.9 million units shipped. In comparison, 92.1 million PCs were shipped, an increase of only 5.5%.
3. Mobile websites reach all audiences, apps do not
Every modern smartphone has a browser, so everyone can view your mobile website and your entire audience is just a tap away. Conversely, apps need to be found and installed by the user.
4. Smartphone traffic will boost your overall traffic
When your company has a mobile website, you become more accessible to your target audience. You can significantly increase your overall audience loyalty by being available wherever and whenever they want to access your site. In turn, increased traffic to your website can lead to an improved ranking on search engines such as Google.
5. Mobile traffic to most websites grew by 50-100% this year
A Quantcast study showed that mobile web use more than doubled in 2010 (110% annual growth). It's likely to grow even more in 2011 as smartphones continue to saturate the market.
6. There will be more mobile than desktop web users in 3 years
According to Google, the mobile web on smartphones is growing so rapidly that it will exceed desktop web in 2014.
7. Your website may be hard or impossible to use on mobile
Good mobile usability requires a separate design with a reduced feature set, focusing on time- and location-dependent tasks. It's not enough to make an existing portal accessible through phones because the user interface is optimised for desktop use. It is important to analyse the users' actual mobile needs, rather than simply trying to shoehorn everything into a smaller screen space.
8. Globally, 70 million people check e-mail via mobile each month
When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimised? If you have your customer's attention in their inbox, catch them in the moment and allow them to tap your links in their inbox and immediately see your mobile-optimised website.
9. Even if you don't go mobile, your competitors will
Going mobile is a hot trend right now, even if your company doesn't get one soon, chances are your competitors will. Don't be left behind.
10. Reach your audience on the go
If you pride yourself on quality customer service or great products, why not make your website accessible to your customers on the go. If you don't have a mobile website, your customers can only view your website when they are sitting down. How much of your day are you on your feet or on the move?
For further information about this or any other item on this website, please contact us or call us on 0845 260 61 61
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