Brand Identity & Strategic Marketing

Brand Identity & Strategic Marketing











"Brilliant and their team of creative
sparks have assisted The MP3 Company
from the very beginning and have been
an integral part of our development.
From original logo and website design
concepts right through to an ever
developing back end, the team have
always delivered and exceeded
our expectations."

Paul Best
Managing Director

Case Study

The MP3 Company

The MP3 Company are an on-line retailer specialising in audio and video media players and headsets, offering an extensive range of the latest portable digital devices.

The MP3 Company, already an established and reputable business with a successful eBay store, called upon Brilliant to design and develop a fully independent and branded e-Commerce website solution, with clear intentions of becoming a recognised specialist online retailer. The move enabled them to secure a reputable foothold within the industry while expanding their extensive product offering and building on their loyal client base.

The website was designed with clear and concise styling, simple functionality and usability in mind. The branding assets originally created for the website have been subsequently carried forward into dynamically generated monthly eNewsletters and magazine advertising.

Incorporated into the website is a fully functional and bespoke Content Management System, based upon Brilliant’s proprietary ‘SPRK’ CMS system. The MP3 Company can easily upload product images; review, add or delete text content; create promotion bundles and discount codes as and when required, along with secure, customer account management and stock control tools.

Since its launch in January 2007, The MP3 Company has established itself as a contender to the recognised online competition and has doubled the turnover of its bigger brother eBay store.

For further information about this or any other item on this website, please contact us or call us on 0845 260 61 61

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