Brilliant Ltd.http://www.brilliant.ltd.ukHome & SearchWhy Choose Brilliant?About BrilliantAward winning, multidisciplinary team Comprising a close-knit, multidisciplinary team of creative and technologically advanced professionals capable of offering the full range of marketing services, we are known for not only our award winning solutions but our approach to doing business. Getting to know you We believe in being honest straight talkers, who take the time to get to know you, your culture, your market and objectives. Because only then we can begin to make the recommendations that will develop the right solution; a solution that delivers competitively priced, cost-effective results across a wide range of media. Tailor-made solutions Whatever your industry sector — and we have clients in engineering, manufacturing and technology, construction, finance, community services, charities, telecommunications, and aviation — you can be sure that we will tailor the way we work, the relationship we build, and the solutions we guarantee to deliver, directly to your needs. Flexibility a key strength Just as no two clients’ needs are ever the same, nor is our approach to working with you. Flexibility is a key component of our offer. So, whether you are launching a new brand or need to work within multi-national corporate guidelines; delivering a single promotional leaflet or a range of brochures; require a small web-based solution or complex integrated multi-media campaign, we have the proven experience to deliver on our promises. Committed to long-term client relationships We believe that our down-to-earth approach, backed by technological excellence, proven experience and customer service, is another element that sets us apart from our competitors. And given the length of the relationships we have with many of our clients, we think they would agree. Marketing with measurable results Ultimately, at Brilliant, our goal is a simple one: to ensure that you enjoy positive outcomes from your communication projects, leading to a better return on your marketing investment. Brilliant. Quite simply, delivering creative and marketing results that live up to our name. The FactsBrilliant is an independent brand identity design and strategic marketing agency based in Sawbridgeworth, Hertfordshire, UK. The company was set up in 2004 by its Managing Director, Craig McKenzie, with the objective of bringing together technical expertise, creative ambitions and marketing know-how under one roof. The team comprises designers, strategists and developers who are all passionate about their individual areas of expertise and the way in which these skills complement and complete each others. Our client base spans both local and regional organisations across the South East, and includes Motability, Pitney Bowes, GlaxoSmithKline, Servocell, Stortford Interiors (UK), Down Hall Country House Hotel, JetAir Worldwide Aviation, Majestic Shower Company to name just a few. Two-thirds of our new clients and projects come through business-to-business referrals and repeat or ongoing business. In 2005 we completed our own Content Management System (CMS) ‘SPRK’. Its successful deployed to over 20 domains provides modular, yet adaptable and bespoke software that allows us to knit together a tailored, comprehensive and dynamic CMS with our own clever eMarketing plug-ins, thereby allowing us to build websites with built-in intelligence. An award winning company, Brilliant has also been featured on national BBC Television. Our ExpertiseCreative What's Happening?Request Brochure PackCase StudiesBioInteractions BioInteractionsThe ChallengeTo update BioInteractions’ brand identity as part of a long-term strategy to increase business acquisition and establish a leading position in their market. The Solution Brilliant created a new brand identity for BioInteractions, and rolled it out across all their marketing and communications media. The BioInteractions website focuses on guiding users to the products most relevant to them and capturing their contact details. Specific deliverables included:
The Results Brilliant’s carefully coordinated brand review of BioInteractions’ brand identity has improved the consistency and clarity of client-facing marketing materials, which will increase lead generation and business acquisition. The website is now more functional and acts as a central resource for product data. Payzoola Payzoola MobileProject objectivesPayzoola required a fresh identity to stand head and shoulders above the competition, and to communicate the benefits of their unique service to consumers. It was also important for the website interface to be user-friendly and to focus on its main function — rewarding customers for their online mobile phone purchases. Our approach Initially the project was nameless; Brilliant identified Payzoola’s target market and key business objectives, and developed a brand name and identity guidelines which could be used as the basis for the website design. After completing the creative design stage, Brilliant worked closely with a specialist third-party developer to produce clear, attractive graphical user interface (GUI) templates that integrate seamlessly with the website’s complex functionality. The brand is supported by a colourful dinosaur character, illustrated by Brilliant, which is used to help guide customers through the steps to completing their purchase. What we delivered
Sound Financial Planning Sound Financial PlanningProject objectivesSound Financial Planning wished to expand on their success within the financial advice sector and increase clients’ awareness and understanding of their unique Lifestyle Wealth Programme through their existing marketing materials. Our job was to re-evaluate the company’s identity, increase sales and to help Sound Financial Planning become one of the UK’s leading financial advice companies by:
Our approach Brilliant worked closely with Sound Financial Planning to identify their target market and key business objectives. Once the strategic requirements were understood, Brilliant created a new brand identity which formed the basis for the re-design of corporate print and web media to support an ongoing marketing campaign. The structure and content of the website was carefully considered to effectively communicate Sound Financial Planning’s key messages and unique service offering. What we delivered
National Lease Plans National Lease PlansProject objectivesNational Lease Plans had identified that it was not readily recognised as a national organisation; a situation that was exacerbated by its lack of a strong identity and brand consistency. Our challenge was to raise its profile as the leading company for providing Land Registry Compliant Lease Plans to legal and property markets, and help it to become recognised as the UK’s only truly national lease plan provider by:
Our approach Brilliant initiated a full marketing audit designed to create a comprehensive picture of NLP’s current situation. This included getting a clear understanding of the company’s mission and business objectives and an understanding of historical marketing activities; undertaking an external and internal analysis of business to gain a full appreciation of the company’s services and products; assessing its brand positioning potential; completing a full Strengths, Weaknesses, Opportunities and Threats analysis and identifying and understanding the existing customer base, target customer/market and competitors. Following a thorough assessment of our findings, we created a detailed strategic marketing plan that rationalised and focused NLP’s messaging, streamlined its branding, and converged the organisation’s thinking in a way designed specifically to help it position itself to break into new market segments and locations — with an initial focus on gaining national exposure with conveyance solicitors’ groups. Once the plan had gained full approval, Brilliant took complete control of NLP’s branding and communication media and press relations and coordinated NLP’s marketing and promotion opportunities. What we delivered In the first three months of our involvement, we delivered:
The Results The new key messaging, supported by new branding and marketing materials first seen at Olympia’s Law London Expo in March 2008, has already resulted in significant increases in client acquisition and increased prospect conversion. We continue to support NLP with direct mail, public relations, exhibition support, Search Engine Optimisation [SEO] and advertising requirements. MotabilityProject objectivesIn early 2007, Brilliant was awarded the contract to work with Motability after winning a five-way pitch. The brief was to provide creative solutions for forthcoming literature that would develop the Motability brand and move key messaging forward across all of Motability’s marketing collateral. The aim was to increase both awareness of the scheme and application figures. Our approach Analysis of Motability’s previous literature revealed the need for stricter adherence to its existing brand guidelines, which had been diluted and become inconsistent over time. In addition, a fresh visual approach was required to ensure key messages were communicated more effectively, as the current literature’s miscommunication had resulted in a stagnation in both enquires and responses to promotions. Brilliant recognised that while the core marketing objectives for the company were sound, Motability needed to achieve better national awareness of its ability to provide scooters, powered wheelchairs and Wheel Chair Adapted vehicles (WAV) as well as the better known facility of providing cars. Our first step was to clearly redefine the brand and the key messages Motability wanted to promote, to ensure a consistent messaging, look and feel for the organisation moving forward. We then developed two complementary concepts; one aimed at getting Motability’s customers to identify themselves; the second at raising the profile of the service that Motability offers. As part of the first concept, close-up photographs of faces were used to represent a cross section of people who benefit from the Scheme. The second concept used a composite image comprising a car, a scooter, a powered wheelchair and WAV to illustrate clearly the kind of products available through the Scheme. The results As part of the awareness campaign, Motability mailed over 1.3 million eligible non-customers with a new style information leaflet. This made an immediate impact and helped drive up applications to join the Scheme:
In addition to the direct marketing campaign, Brilliant has also provided advertising, report and accounts documentation design and general marketing and creative design support. As a result of the success to date, we have been invited to develop these materials further for 2008. JetAir JetAir Case StudyJetAir appointed Brilliant to consider two avenues of rebranding; option one was to analyse the market, highlight similar operations and identify brands which represent attributes of JetAir’s brief; from here Brilliant derived a range of original logo type design solutions which adhered to and at the same time deviated from market trends.The second approach was to develop the existing brand and to achieve a whole new standard, while retaining the characteristics of the long-standing original and once again satisfying the goals stipulated in the design brief. The result was a total departure from the common red, white and blue colour scheme and a more refined deep aqua blue replaced the former palette, supplemented by silver foil blocking on such items as printed literature and business stationery. The logo itself took on a much slicker, more stream-lined appearance, with attributes such as surrounding space and page positioning also adding to its overall appeal — this was later defined in Brilliant’s JetAir Brand identity usage guidelines document. Brilliant has commenced with the co-ordination and design of the JetAir company brochure, folder and services inserts, bespoke business stationery and electronic stationery. JetAir also has a recurring requirement to produce high quality merchandise for their close client base. ServocellBrilliant were initially approached by Servocell to provide a fresh look to their existing online communication. The initial brief very quickly developed into a full brand analysis and marketing communication project, which coincided with Servocell’s imminent floatation on the AIM Stock Exchange.Brilliant decided that Servocell’s cutting-edge ‘Active Latch Module’ technology, targeted at the security industry, required a visual metaphor to convey the position of their component product within its market place. This new brand identity image was immediately implemented to all online media, across all printed collateral and marketing communications. Our work developed the brand-supporting strapline, stationery, direct mail, product packaging, product brochures, generic brochures and specification/data sheets. Servocell strive for a paperless office, therefore Brilliant are required to provide Servocell branded electronic stationery and templates, making full use of common Microsoft and Adobe software. Brilliant’s chosen website solution provided Servocell with a full content management interface for company, product and investor relation information editing, with the ability to control their ProActive Partnership membership database concept, via a simple online editing suite of tools. Positive feedback to the rebrand was immediate and industry awareness of the Servocell mission is increasing in line with Servocell’s own product range development, all as a result of Brilliant’s recent marketing and design communications input. Stortford InteriorsBrilliant were approached by Stortford Interiors with the brief to give their brand identity and website a complete overhaul. We identified the need for the solution to be sensitive to Stortford Interiors’ existing clients, whilst refreshing their brand and reflecting their business aspirations.The work on the initial brief was split into three stages: logotype design and development; stationery design; and website design and production. By using this step-by-step process, we ensured consistency of brand application across all media, which is an essential part of establishing and maintaining a strong brand identity. A selection of logo solutions was presented to Stortford Interiors, along with brand slogans to accompany them. Based on the chosen design we created a set of brand rules which included colour and font specifications, thereby facilitating the design and layout of the company stationery. In our proposal for their website, we advised Stortford Interiors that they would benefit from a content management system (CMS), which would allow them to update the website content internally at any time. To fulfil this we implemented our proprietary CMS called SPRK — a WYSIWYG interface which is accessible through any web browser, and can be operated by someone with little or no web design experience. Subsequently, Brilliant have continued to provide design solutions for Stortford Interiors on projects ranging from building signage to vehicle liveries. We have also brought all internal stationery into line with the new brand identity, including a business tender folder and a quarterly staff newsletter. The Giving Machine TheGivingMachine case studyThe brainchild of four local ‘dads’ based in and around Bishop’s Stortford, Hertfordshire, the website enables shoppers to turn commission generated from online retailers into donations for good causes of their choice simply by clicking through TheGivingMachine and buying online.TheGivingMachine concept was given a variety of identity treatments before settling on the one we see here. The final logo identity solution reinforces the values and aspirations that define TheGivingMachine, suggesting an authoritative yet warm and approachable presence on all pages within the website, and is central to all marketing and advertising collateral. TheGivingMachine website is a completely bespoke online software solution, the core components of which are strategically deployed in release intervals, allowing for ongoing analysis and development to take place while enjoying staged development costs, easing the initial start-up budgets. Brilliant are responsible for all of TheGivingMachine design communications, including advertising, promotional literature, business stationery, merchandise and display materials to name a few. TheGivingMachine brand and key messaging is always upheld regardless of the media it is applied to. Paul Stalker ConsultingSince building the first version of the Paul Stalker Consulting website, Brilliant have consistently provided design and marketing support for both on-line and off-line media. Brilliant’s service not only covers their web and eMarketing requirements, but also their latest paperback title “Raise Your GAME Now!”, with supporting DVD box sets and CD talking book packaging. Brilliant also provide them with general display, merchandise materials, creative advertising and conference/seminar support.Paul Stalker’s distinctive ‘energised’ identity has developed over it’s short history with Brilliant, to include a whole new family of characters, each representing the positive and negative traits that exist in people’s personalities and attitudes. These characters are derived from the original Paul Stalker energised character which forms part of the company logo and associated branding elements. The ‘PSC’ logo was designed as a secondary stamp of authentication for web and print media. First Choice Credit First Choice CreditProject objectivesFirst Choice Credit recognised that they were not reaching full potential within their market through their existing marketing materials. Our job was to re-evaluate the company’s profile both as a business and as a service, to increase awareness and sales; and to help First Choice Credit to become one of the UK’s leading lender companies by:
Our approach Brilliant initiated a full marketing audit of First Choice Credit, designed to facilitate greater understanding of the company’s requirements and business objectives. We identified the company’s needs and constructed a clear, detailed strategic marketing plan. What we delivered
Marson MarsonThe ChallengeTo update W.E. Marson & Sons’ brand image as part of a long-term strategy to establish their reputation as the leader in laboratory furniture manufacturing. The Solution Brilliant initiated a full marketing audit, culminating in a fully detailed strategic marketing plan — assisting W.E. Marson in breaking into new market segments and locations. Brilliant took full control of W.E. Marson’s branding and communication media, and coordinated their marketing and promotion opportunities. It was decided that the company should be referred to simply as ’Marson’ to underpin a more modern identity; but other brand elements hint at the company’s distinguished heritage. Specific deliverables included:
The Results Brilliant’s budgeted and carefully coordinated review of Marson’s marketing and brand identity has already resulted in significant increases in new client acquisition and increased prospect conversion. Debtor Book Solutions Debtor Book Solutions Case StudyDebtor Book Solutions’ requirement was for a brand identity which on the one hand distinguishes the parent company from its two subsidiaries, but on the other hand maintains a visual unity between the three.Brilliant’s design solutions embraced DBS’s design brief and considered a variety of creative approaches, from illustration to photorealistic graphic identity solutions in the form of a logotype, incorporating single colour, full colour, typographic diversity and a range of print finishing techniques. The chosen design solution was taken forward into marketing collateral, an intuitive website, business stationery, internal digital stationery and eMail marketing. CareTech UKBrilliant were approached by CareTech to update their online presence and review and revise all their printed collateral. Brilliant’s work with CareTech also includes exhibition display design and event coordination, presentation materials, extensive marketing collateral, advertising concepts, promotional merchandising, interactive media and photography.CareTech’s brand identity requirement was for a visual metaphor which embodies their professional and sensitive approach to running a care home service, with a commitment to the wellbeing and personal development of individual service users. The solution centres on two key devices: the logotype and the ‘touching hands’ image. CareTech’s investor relation materials retain all the brand attributes laid down by Brilliant and solidify CareTech’s brand values. The MP3 Company The MP3 CompanyThe MP3 Company, already an established and reputable business with a successful eBay store, called upon Brilliant to design and develop a fully independent and branded e-Commerce website solution, with clear intentions of becoming a recognised specialist online retailer. The move enabled them to secure a reputable foothold within the industry while expanding their extensive product offering and building on their loyal client base.The website was designed with clear and concise styling, simple functionality and usability in mind. The branding assets originally created for the website have been subsequently carried forward into dynamically generated monthly eNewsletters and magazine advertising. Incorporated into the website is a fully functional and bespoke Content Management System, based upon Brilliant’s proprietary ‘SPRK’ CMS system. The MP3 Company can easily upload product images; review, add or delete text content; create promotion bundles and discount codes as and when required, along with secure, customer account management and stock control tools. Since its launch in January 2007, The MP3 Company has established itself as a contender to the recognised online competition and has doubled the turnover of its bigger brother eBay store. ProjectsBrand IdentityCareTech UK Care Sector IdentityCareTech provides quality housing and support services across 130 homes to 840 adults with a range of learning and physical disabilities, challenging behaviours and mental health problems. CareTech offers superb opportunities for people to experience a fuller and more complete lifestyle.CareTech’s requirement was for an identity which embodies their professional approach to running a care home service, with a commitment to the wellbeing and personal development of individual service users. The final solution centres on two key devices: the company logo and the ‘touching/reaching hands’ image. The logo shows a stylised dove metamorphosing into a hand, to symbolise peace, love and nurturing; and the typeface ITC Officina has been chosen for its formal but warm appearance. The touching/reaching hands image represent CareTech’s outreach into the community, to reinforce the message of the strapline “Community Services”; and it evokes their focus on providing a foundation for personal development. Debtor Book Solutions Medical & Financial IdentityDebtor Book Solutions is a holding company, providing two key services to the medical and financial professions: Persist Collections ensure that time, skill, discipline and diligence is employed to deal with collecting debts. Medifactor will buy invoices raised to solicitors or medical agencies that conform to pre-agreed criteria.Debtor Book Solutions’ requirement was for a brand identity which on the one hand distinguishes the parent company from its two Medical and Financial subsidiary services, but on the other hand maintains a visual unity between all three. The strong use of colour clearly defines the boundaries between the services; conversely, the logotype uses a square form and strong typography to create cohesion across the group. A foil blocked logo has been applied to the stationery, brochures and literature to suggest the first-class, quality service that Debtor Book Solutions offer, while reflecting their professional approach to debt recovery. Servocell Manufacturing Company IdentityCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.Servocell already had a logotype in place before they approached us, but it needed to be refreshed as part of the wider process of creating a stronger brand identity. We redrafted the logo and applied highlights to the letters to give them a ‘polished’ appearance, suggesting fine engineering and craftsmanship. The accompanying strapline “Changing the Way Locks Work” concisely summarises Servocell’s mission statement. An additional graphical device was required to support the logo and encapsulate the company’s aim to provide innovative lock solutions to fulfil end users’ security needs. A clam image consisting of glowing strands of ‘energy’ was chosen to represent security and electronic access control; and the red pearl stands for the actuator technology at the heart of Servocell’s product offering. The ProActive Partnership is a growing directory of Design and Access Control companies, willing and able to work together with Servocell’s Active Latch to create the best electro-mechanical lock solution. We designed an animated logo for the Partnership, to be featured on the Servocell website, but the static version equally evokes the movement of interlocking parts. The Giving Machine Fundraising IdentityTheGivingMachine allows everyday internet shoppers to support their favourite charities and schools with cash donations provided by big name retailers when you buy online.TheGivingMachine concept was given a variety of identity treatments before settling on the one we see here. The final logo identity solution reinforces the values and aspirations that define TheGivingMachine, suggesting an authoritative yet warm and approachable presence on all pages within the website, and is central to all marketing and advertising collateral. Each of the four founders has a business card featuring an original drawing of them by one of their children on the reverse; this expresses the warm, caring nature of their enterprise, and is a playful reminder of some of the children who could benefit from the scheme. JetAir Aviation Company IdentityJetAir provide aviation management and logistics services to companies, governments and individuals worldwide. JetAir provide safe, secure and experienced services for the Oil, Pharmaceutical and Financial industries to some of the more remote and undeveloped regions of the world.The single-colour logotype solution uses clean typography, and the company name is partially split by a dynamic ‘swoosh’ which suggests the speed and efficiency of JetAir’s service, without resorting to the obvious method of using an aircraft icon. High-quality, textured materials have been used for the stationery, along with a foil embossed ‘swoosh’, to suggest the first-class, luxury service enjoyed by JetAir’s clients. A close-up photograph of a woman’s face, focused on her eye, is used as a supporting brand element; an aircraft is reflected in her eye, and the bright orange background is striking against the cool colours used elsewhere. Stortford Interiors Interiors Company IdentityStortford Interiors (UK) Limited are a major contractor specialising in the supply and installation of wall, ceiling and total interior solutions for the commercial workplace across the UK.Brilliant were approached by Stortford Interiors with the brief to give their brand identity a complete overhaul. We identified the need for the solution to be sensitive to Stortford Interiors’ existing clients, whilst refreshing their brand and reflecting their business aspirations. In developing their new brand, we retained the hues from the original Stortford Interiors logo, as they had already become strongly associated with the company; however, a darker shade of red has been chosen to reflect the fact that Stortford Interiors is a prestigious company. Classic serif and sans-serif fonts have been used together to suggest both an established reputation and modern design savvy respectively. The central, solid-red circle in the logo represents Stortford Interiors as a company; while the three ‘arms’ each consist of 6 solid-grey circles, representing the various suppliers and services brought together, managed and delivered by Stortford Interiors. Mariposa Retail BrandingMariposa Brides & Grooms based in Sawbridgeworth, offer elegant and classically designed wedding attire through their exclusive retail outlet.Brilliant were asked to produce a fresh identity for Mariposa, which needed to be incorporated into new stationery, signage and their existing website; and had to complement the plans for their shop refit. Mariposa is Spanish for "butterfly", so we created a delicate identity based around a flowing illustration, using a colour palette which is intended to appeal to both sexes. Silver foil was used to highlight the outline of a butterfly on the business cards and document folder, to create an eye-catching detail within the illustration. We selected off-white paper and board to complete the sumptuous stationery design, and Mariposa Aquamarine was printed as a solid colour inside the folder to add a further element of luxury. The brand was applied to headed paper, compliment slips, business cards, an A5 folder, dress tags, bespoke triplicate forms, invoices, exterior shop signage and interior vinyl graphics; and Brilliant managed the print and production to ensure everything was ready in time for the shop’s launch date. To promote the opening of Mariposa’s newly refurbished shop, we designed press advertising; and the resulting template is being used on an ongoing basis to promote various product lines and seasonal sales. Creative Marketing LiteratureEagle Automation Systems Product BrochureEstablished in 1988, Eagle Automation Systems has built an enviable reputation for providing electric gates to secure homes and properties. Their portfolio contains an impressive list of blue chip organisations as well as residential clients.Eagle approached Brilliant to update their brand identity and design a new brochure showcasing their automated residential wooden gates and related services. The clean layout of the brochure focuses on large attractive photographs and strong graphical devices. Print production was managed by Brilliant, and the result is a high-quality, matt-laminated document. As well as working on further brochures that will cover the whole of Eagle’s product range, Brilliant are nearing completion of Eagle’s website, which carries forward their new visual identity. Eulum Design Product CatalogueEulum Design supply and manufacture superior luminaries from an exclusive range of over 300 light fittings, designed with a European influence to give their customers technically advanced optics and innovative design.Eulum Design approached Brilliant to produce a substantial product catalogue which would showcase their entire range of over 300 products. The design required a combination of style and simplicity throughout, with bespoke location photography playing an important role on every page. Vital for the company’s development, a carefully selected cover image alongside the Eulum Design brand created a striking yet elegant design which was later transferred to their business stationery and the Eulum Design website. The catalogue will be distributed throughout showrooms in the UK and Europe. JetAir Company Folder & InsertsJetAir provide aviation management and logistics services to companies, governments and individuals worldwide. JetAir provide safe, secure and experienced services for the Oil, Pharmaceutical and Financial industries to some of the more remote and undeveloped regions of the world.JetAir’s requirements for marketing literature were simple: to carry the brand and to highlight the range of services on offer. The solution is a branded folder which, in addition to stationery, is designed to hold loose A4 inserts which explain various aspects of JetAir’s service in detail. Debtor Book Solutions Company Folder & Brochure PackDebtor Book Solutions provide two key services to the medical and financial professions: Persist Collections ensure that time, skill, discipline and diligence is employed to deal with collecting debts. Medifactor will buy invoices raised to solicitors or medical agencies that conform to pre-agreed criteria.Our development of the Debtor Book Solutions brand and stationery culminated in a marketing pack, which consists of a folder and a brochure. The solution is flexible and cost-effective, as this single design supports communications by both Persist Collections and Medifactor: the folder has two front flaps, each with a different logo; and the brochure has a ‘tumble-and-turn’ format with one half branded Persist Collections, and the other half Medifactor. We have supplemented the branding with photographs which represent the two professions served by Debtor Book Solutions’ subsidiaries — a barrister for Persist Collections and a medical consultant for Medifactor. Motability Direct MailMotability is a national charity, set up on the initiative of the Government to assist disabled people with their mobility needs. Motability enables disabled people to obtain a car, powered wheelchair or scooter simply by using their government-funded mobility allowances.Our brief was to move the Motability brand and key messaging forward as part of a coordinated push; to increase public awareness of the scheme and raise response rates to their direct mail campaigns. In order to achieve greater recognition, it is important that the brand integrity is maintained across all marketing collateral; therefore, we reappraised the existing brand guidelines and rigorously applied them to the new literature. It is also essential that the supporting visual concepts bring clarity and not confusion to the message. Both Brilliant and Motability recognised that the stock imagery used in Motability’s literature was inappropriate to Motability’s target audience; so our focus was to concentrate on the use of more relevant and indicative imagery. Increased response rates can be achieved by simply clarifying the steps required to reply. The page layouts provided by Brilliant use space constructively, to highlight important points about the scheme; and the typography applied is clean, clear and legible ensuring wider readership accessibility — naturally, an important aspect of Motability’s communications. Servocell Company BrochureCreated in 1997 and now listed on the AIM stock exchange, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global applications. Since this date the Group has successfully deployed its technology in electrical breakers under the PowerBreaker brand, within Active Latch modules for security industry OEMs and electromechanical products.The Servocell Group mission statement is ‘Urban 500’ which targets the widespread distribution of Servocell technology such that, within any town or city across the globe, an observer will be within 500 meters of a Servocell product. Brilliant played a pivotal part in Servocell’s messaging development relating to their own electronic lock products which are set to change the way locks work in a variety of commercial applications. The CL (Cabinet Lock) range is the first stage in Servocell’s product deployment programme and was represented by a 6pp brochure highlighting the key benefits and features of the CL products to generate interest and clear, non-technical reference during Servocell’s initial sales push. Where there is a requirement for intelligent, low powered locks, Servocell has the solution. Servocell Direct MailCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.The AL2 is an example of an active latch based around Servocell’s patented actuator, which is used as a component in keyless electronic locks. For this reason, Servocell has to market its products to lock manufacturers, using direct mail as part of the marketing mix. Key features of this product are its reliability and durability, so for this particular exercise we chose to use a sturdy metal case to emphasise the point. A belly wrap encircles the case and requires the recipient to break the seal in order to open it, suggesting the unveiling of a new product. Contained within the case is a six-page document covering features and specifications of the AL2. This kind of high-quality presentation makes a great first impression and engages the recipient in a way which a simple leaflet might not. Servocell Product Data SheetsCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.Unfortunately, it can be difficult to market a small piece of technology which is relatively uninspiring to look at, regardless of how advanced it is; so Servocell asked us to design branded product data sheets to assist with sales of their lock solutions. Our solution is a series of two-sided, A4 sheets containing details about Servocell’s range of locking devices. To supplement the rather complex information on the reverse, we decided to use the front of the sheets to display various three-dimensional, computer-generated models of typical environments where the use of Servocell’s products could be particularly beneficial. Simple icons are also used to highlight the products’ key features. All of the 3D and illustration work was executed in-house by the Brilliant team. Mistley Bathroom Glass Product PricelistBased on Mistley Quayside, Essex; Mistley Bathroom Glass is the home of low-iron optically clear glass shower panels. The minimal designs of their high quality fittings deliver a sleek, modern look.Following the success of Mistley’s product brochure in 2008, Brilliant were commissioned to design a pricelist and order form for their shower and bath screen range. It was particularly important to maintain brand consistency as the documents are presented in showrooms alongside the product brochure. Brilliant also managed the print production: a matt-laminated finish was specified for the pricelist to create a durable, water-resistant document; and the order forms were glued into pads with stiff board backs for convenience. Mistley Bathroom Glass Showroom BrochureBased on Mistley Quayside, Essex; Mistley Bathroom Glass is the home of low-iron optically clear glass shower panels. The minimal designs of their high quality fittings deliver a sleek, modern look.Brilliant’s ongoing involvement in producing Mistley’s communications media continued with the design of their first full product brochure. As with Mistley’s previous literature, this brochure has been distributed in retail showrooms across the country, and it carries forward the brand identity developed and launched by Brilliant in 2006. Mistley Bathroom Glass Preview BrochureBased on Mistley Quayside, Essex; Mistley Bathroom Glass is the home of low-iron optically clear glass shower panels. The minimal designs of their high quality fittings deliver a sleek, modern look.Mistley asked us to present their new 2007-2008 product photographs in a full-colour album, prior to the release of their second product brochure. The design carries Mistley’s brand identity forward, and is a precursor to the 2007-2008 literature. Heavy, spiral-bound landscape pages create the high-quality feel of a photo album and the latest digital printing technology was utilised to meet the tight deadline for distribution. Mistley Bathroom Glass Four Page BrochureBased on Mistley Quayside, Essex; Mistley Bathroom Glass is the home of low-iron optically clear glass shower panels. The minimal designs of their high quality fittings deliver a sleek, modern look.Mistley approached Brilliant to produce a four page brochure which would be distributed in retail showrooms across the country. Our design needed to reflect the simplicity and elegance of their products. As a new branch of an existing company, Mistley also required a new logo, which we developed as part of the brochure design. CareTech UK Company BrochureCareTech provides quality housing and support services across 130 homes to 840 adults with a range of learning and physical disabilities, challenging behaviours and mental health problems. CareTech offers superb opportunities for people to experience a fuller and more complete lifestyle.Our marketing literature solutions for CareTech continue the theme of high-quality care in the community, which we have established with their brand — a clean, professional style reflects CareTech’s ethos. For the company brochure, we chose a high-contrast, grainy photographic technique to evoke the emotional ties between carers and service users — this demonstrates CareTech’s belief that it is very important for these relationships to be genuine, in order for service users to get the best care and personal development. CareTech rely on Brilliant to design and print care home flyers on an ongoing basis — these are used to publicise homes which have available rooms, and feature interior photography and information about the service. Recently, CareTech acquired several children’s care homes, and we adapted the branding accordingly — bright, colourful illustrations are used to distinguish childcare literature from adult literature. Websites & eMarketingBioInteractions Medical Solutions WebsiteBioInteractions Ltd is an innovative provider of biocompatible solutions to the worldwide medical device and pharmaceutical industry.
!["Launch]("media/launch_website.jpg") AFT Fluorotec Plastics Manufacturing WebsiteAFT Fluorotec is a specialist processor of PTFE and PEEK materials and manufacturer of complex precision machined components in engineering plastics.
London Network Systems IT Networking WebsiteLondon Network Systems are an established global distributor within the network communications arena, specialising in Cisco Systems.
Marson Laboratory Furniture WebsiteManufacturers of quality laboratory furniture and fittings — view the full Marson case study.
![]("media/dots.gif") ![]("media/sprk.gif") Content Management System (CMS) for Websites The Extra Mile Partnership Business Coaching WebsiteThe Extra Mile Partnership deliver peak performance coaching that has a direct impact on their client’s profitability.
Content Management System (CMS) for Websites
Eagle Automation Systems Security Gate WebsiteEagle Automation are leaders in electric security gates.
Content Management System (CMS) for Websites
Binding Supermarket Stationery eCommerce WebsiteThe UK’s leading supplier of binding, laminating and print finishing machines and supplies.
Content Management System (CMS) for Websites
First Choice Credit Financial Loans WebsiteOne of the UK’s premier lenders offering friendly, flexible cash loans.
Newstyle Healthcare Services Healthcare Furniture WebsiteEurope’s leading contract supplier of quality health care furniture to hospitals.
Content Management System (CMS) for Websites National Lease Plans Lease Plans WebsiteNational Lease Plans provide quality residential and commercial Lease Plans to property lease holders and related professionals, such as solicitors, estate agents and chartered surveyors.
Sound Financial Planning Financial Planning CMS WebsiteSound Financial Planning offer ’Fresh Thinking’ to clients through their tailored financial advice model.
Content Management System (CMS) for Websites Nomad Sea Kayaking eCommerce WebsiteNOMAD Sea Kayaking is an Essex based company organising and leading trips along the Essex, Dorset & Cornwall coastline.
Content Management System (CMS) for Websites
The Giving Machine Fundraising WebsiteTheGivingMachine allows everyday internet shoppers to support their favourite charities and schools with cash donations provided by big name retailers when you buy online.
Content Management System (CMS) for Websites
The website enables shoppers to turn commission generated from online retailers into donations for good causes of their choice, simply by clicking through TheGivingMachine and buying online. State-of-the-art database technology and usability testing undertaken by Brilliant, have resulted in a user-friendly website which works smoothly, and carries the strong branding which we also developed. Brilliant have also been charged with creating two email newsletters each month; one for ‘givers’, the other for ‘beneficiaries’. These present information regarding donations, the latest company news, recently added participating companies and serve as a reminder to continue visiting the site. All of the content is kept up-to-date by TheGivingMachine through our proprietary content management system, SPRK. Learn more about this website at www.brilliantinternet.co.uk Stortford Interiors Interior Fit-Out WebsiteStortford Interiors (UK) Limited are a major contractor specialising in the supply and installation of wall, ceiling and total interior solutions for the commercial workplace across the UK.
Content Management System (CMS) for Websites
The Stortford Interiors website contains a gallery of previously completed projects and other corporate news and information. A flash animation is present on every page, making use of the graphic form found in the logotype: layers of circles rotate on a red background, while the company slogan slides in and out of view. All of the content is kept up-to-date by Stortford Interiors through our proprietary content management system, SPRK. Learn more about this website at www.brilliantinternet.co.uk Debtor Book Solutions Financial & Medical WebsiteDebtor Book Solutions provide two key services to the medical and financial professions: Persist Collections ensure that time, skill, discipline and diligence is employed to deal with collecting debts. Medifactor will buy invoices raised to solicitors or medical agencies that conform to pre-agreed criteria.
The Debtor Book Solutions website acts as a gateway to the Persist Collections and Medifactor websites. As with the printed literature, the three websites are styled similarly, but differentiated by the strong use of colour. The content within the Persist Collections and Medifactor websites is concise, and based on a linear navigation method. The user quickly learns how the company operates, and then is presented with the opportunity to make contact via a simple online form. Learn more about these websites at www.brilliantinternet.co.uk In addition to the web branding, we created a Debtor Book Solutions email signature for outgoing company emails, featuring contact details and links to the website. Servocell Manufacturing CMS WebsiteCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.
Content Management System (CMS) for Websites
Upon visiting the Servocell website users are greeted by a striking home page which glows with the energy of the animated Servocell clam graphic. The animated menu and cycling text complete the high-tech appearance which hints at the company’s commitment to producing technologically advanced electronic lock solutions. The content pages, by contrast, are mainly white, giving a bright, clean appearance. All of the content is kept up-to-date by Servocell through our proprietary content management system, SPRK. Learn more about this website at www.brilliantinternet.co.uk The ProActive Partnership is a growing directory of Design and Access Control companies, willing and able to work together with Servocell’s Active Latch to create the best electro-mechanical lock solution. The animated ProActive Partnership logo featured on the Servocell website links through to the ProActive Partnership web page, which we have designed to visually tie in with the Servocell identity. Corporate LiteratureMotability Report and AccountsMotability is a national charity, set up on the initiative of the Government to assist disabled people with their mobility needs. Motability enables disabled people to obtain a car, powered wheelchair or scooter simply by using their government-funded mobility allowances.Motability approached Brilliant to produce their 2006/2007 company annual report and accounts documents. It was essential for the Motability brand guidlines to be maintained consistently throughout, utilising white space and legible typography, with supporting photography and suitable graphs to provide an informative document. Servocell Report & AccountsCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.In the run up to Servocell’s admission to AIM, Brilliant designed all of the printed documents they required throughout the process. It was important for the documents to be strongly branded and clearly presented; bright illustrations are used to aid the communication of key points. Since then, we have been involved in the design of Servocell’s annual report and accounts literature, as well as several other corporate presentations. Servocell Corporate FolderCreated in 1997, Servocell was established to develop and exploit its unique piezo-ceramic based actuator technology within high volume global lock applications. Where there is a requirement for intelligent, low powered security, Servocell has the unique solution.Servocell required a generic corporate folder for distributing various items of stationery and marketing literature, featuring: a summary about the company, product images and a collection of photographs of professional, retail and industrial environments. However, at the same time it needed to be fairly future-proof, so any imagery had to be carefully selected. The result is a striking, six-page folder which bolsters the brand, and yet is simple enough not to date quickly. Stortford Interiors Tender FolderStortford Interiors (UK) Limited are a major contractor specialising in the supply and installation of wall, ceiling and total interior solutions for the commercial workplace across the UK.Stortford Interiors regularly tender for new business and sought Brilliant to provide a bespoke solution to enhance their bid. A professional and creative Tender Presentation Design is central to success in their highly competitive market. Brilliant were asked to design a substantial, durable tender folder, to contain presentation documents printed by Stortford Interiors themselves on quality A4 paper. Pages were based on branded Word templates we had supplied as part of their electronic stationery set. The folder was also required to incorporate other branded communication materials. The simple but effective solution is a ring-binder with a heavy-duty, translucent plastic cover, which is strongly branded but elegant. Some neat design details include the strapline screen printed on the spine; the bespoke divider tabs; and a striking red backing sheet, all of which details and upholds their brand. Sabien Pathfinder DocumentRising energy prices and the environment have been growing concerns for the industiral and commercial business sectors over recent years. Sabien Technology Limited was in founded March 2004 to take advantage of an energy-saving boiler control unit called "M2G", which helps these businesses to achieve both financial savings and an improved environmental profile.Brilliant were asked to design Sabien’s pathway document, which was an essential tool to help them secure the necessary funding for their admission to AIM. Sabien’s existing branding was maintained and extended to create a striking, professional document which visually communicates the core values of their business. CareTech UK Corporate BrochureCareTech provides quality housing and support services across 130 homes to 840 adults with a range of learning and physical disabilities, challenging behaviours and mental health problems. CareTech offers superb opportunities for people to experience a fuller and more complete lifestyle.Our marketing literature solutions for CareTech continue the theme of high-quality care in the community, which we have established with their brand — a clean, professional style reflects CareTech’s ethos. For the company brochure, we chose a high-contrast, grainy photographic technique to evoke the emotional ties between carers and service users — this demonstrates CareTech’s belief that it is very important for these relationships to be genuine, in order for service users to get the best care and personal development. Diverse DesignThe Extra Mile Partnership Book & IllustrationThe Extra Mile Partnership delivers motivational seminars and peak performance coaching that have a direct impact on their clients’ profitability. The Extra Mile concept was born out of Paul Stalker Consulting (the organisation’s former trading name) and is centred around a return to traditional values.Brilliant were asked to re-brand The Extra Mile Partnership from the ground up; their logo, marketing materials and website had to be developed to a tight schedule in order to be ready in time for their company launch. Part of The Extra Mile Partnership’s marketing strategy was a direct mail campaign targeted at CEOs, consisting of a covering letter, invitation and a 50 page book entitled ’Going The Extra Mile’ explaining the Partnership’s philosophy. Brilliant designed, illustrated and typeset the book and advised on production to achieve a high-quality, perfect-bound finish with foil embossing and leather texture on the cover. Goodwin Malatesta Illustrated CalendarGoodwin Malatesta Legal Costs Services is a firm of legal costs specialists that provide a comprehensive service to a wide range of clients.Following the success of Goodwin Malatesta’s 2008 calendar Brilliant were asked to create a brand new illustrated desktop calendar for 2009. The calendar kept the same layout as the previous year, yet included twelve new characters illustrated in a consistent style for each month of the year; representing important cultural holidays or sporting events. The calendar is packaged in a neat, easily-mailable CD jewel case which contains thirteen card inserts and acts as a desktop stand. Mistley Bathroom Glass Installation InstructionsBased on Mistley Quayside, Essex; Mistley Bathroom Glass is the home of low-iron optically clear glass shower panels. The minimal designs of their high quality fittings deliver a sleek, modern look.Brilliant worked closely with Mistley to develop a set of nine installation instruction sheets to accompany each of the shower- or bath-screen kits delivered to their customers. We tapped the knowledge of Mistley’s professional fitters in several assembly briefings, and documented the correct procedures and tools required for installation. We then expanded the detailed notes from these briefings into full copy, which was in turn used to plan and illustrate diagrams for the complete step-by-step instruction sheets. The installation instructions carry Mistley’s brand throughout, and build on the style of illustration originally developed by Brilliant for Mistley’s product brochures. It was seen as important to make the installation instructions not only clear and easy to follow, but also distinctive — we don’t think you’ll find assembly guides as beautiful yet functional as these anywhere else! JetAir Branded MerchandiseJetAir provide aviation management and logistics services to companies, governments and individuals worldwide. JetAir provide safe, secure and experienced services for the Oil, Pharmaceutical and Financial industries to some of the more remote and undeveloped regions of the world.To further promote their services, JetAir give branded merchandise to their customers. Brilliant’s JetAir logo can be seen here applied to a smart watch, luggage tags, a world atlas and a pen. Branded merchandise is a great way of promoting your company at exhibitions and can be used to reflect the nature of your business, as JetAir have done here. Motability Exhibition StandMotability is a national charity, set up on the initiative of the Government to assist disabled people with their mobility needs. Motability enables disabled people to obtain a car, powered wheelchair or scooter simply by using their government-funded mobility allowances.In order to maintain their public profile, and to reach as many people as possible, Motability have a busy annual exhibition schedule around the UK; so Brilliant have redesigned Motability’s exhibition banners to fall in line with their refreshed brand. Close-up photographs of faces are used to represent a cross section of Motability’s customers, and are accompanied by key messages. It was also important to create a large banner featuring an image consisting of cars, a scooter and a powered wheelchair, as surveys have shown that many people are not aware of the options for mobility assistance available through the Scheme — consequently, Motability have seen an immediate increase in the number of enquiries at their stand. The designs are based on the Twist system and include single banners, a double banner with a stand and DVD screen, and a triple banner. Enviro Tech Interactive PresentationEnviro Tech Europe are specialists in all aspects of metal and plastics cleaning, especially for vapour degreasing. EnSolv, their patented precision cleaning solvent, has become the leading brand in the industry.Brilliant were approached to create an interactive, animated presentation to support EnSolv product training at international seminars. Based on a thorough brief, we set about designing a clear, concise representation of the concepts involved in this particular method of industrial cleaning. We created the diagrams in Adobe Illustrator, and built the presentation itself using ActionScript in Macromedia Flash, allowing us to include helpful animations and interactive features. Part of the design process was to develop the existing EnSolv logotype and brand; we re-rendered the letterforms and added a ‘polished resin’ effect. The colour green was used to reflect EnSolv’s reduced environmental impact, compared to other cleaning products. Goodwin Malatesta Illustrated CalendarGoodwin Malatesta Legal Costs Services is a firm of legal costs specialists that provide a comprehensive service to a wide range of clients.Following Brilliant’s creation of a new brand identity for Goodwin Malatesta, they required a means of maintaining and reinforcing their identity and services to existing and potential clients on a daily basis. In response, we designed and produced an attractive, illustrated desktop calendar, which was then mailed to their existing client base and subsequent new business contacts. The calendar is packaged in a neat, easily-mailable CD case which contains thirteen card inserts and acts as a desktop stand. The clean, corporate design developed by Brilliant has been carried forward to the twelve monthly templates for the calendar; but in contrast, the large ’gm’ device has been transformed into a playful character who adopts a different costume to reflect an important cultural or sporting event each month. Paul Stalker Consulting Book & IllustrationPSC distills academic-level human behaviour studies to a digestible form for everyone from Chief Executives to part-time sales staff. Paul motivates and focuses individuals via a series of unique, energised and educational seminars or one-to-one coaching.Brilliant were asked to design the “Raise Your GAME Now!” book to fit with the brand which we had already established for PSC. We produced over two hundred pages featuring several tables of information and over 40 original illustrations, all set in the two company colours; orange and blue. Our cover design features a full-colour photograph of Paul Stalker with his cartoon alter-ego sitting on his shoulder. “Raise Your GAME Now!” is a self-help book which supplements Paul Stalker’s seminars. Using no-nonsense methods and exercises, Paul claims this book will be able to transform your life, whatever it is that you are searching for — a better job, a way to start your own business, the ability to overcome a health problem, to lose weight or stop smoking, to become wealthy, to find a partner in life or to make your relationship better with your partner. Paul Stalker Consulting DVD PackagingPSC distills academic-level human behaviour studies to a digestible form for everyone from Chief Executives to part-time sales staff. Paul motivates and focuses individuals via a series of unique, energised and educational seminars or one-to-one coaching.The “Raise Your GAME Now!” book is now also available as a 10 CD talking book set; and a “Raise Your GAME Now! Bitesize” DVD with video clips. We have carried the design style we used in the book over to the packaging for these items, to ensure visual consistency across the series; but a bright green colour, and a different photograph of Paul has been used to distinguish the Bitesize DVD. “Raise Your GAME Now!” is a self-help book which supplements Paul Stalker’s seminars. Using no-nonsense methods and exercises, Paul claims this book will be able to transform your life, whatever it is that you are searching for — a better job, a way to start your own business, the ability to overcome a health problem, to lose weight or stop smoking, to become wealthy, to find a partner in life or to make your relationship better with your partner. Stortford Interiors Vehicle LiveryStortford Interiors (UK) Limited are a major contractor specialising in the supply and installation of wall, ceiling and total interior solutions for the commercial workplace across the UK.Stortford Interiors use a fleet of vans to transport materials from place to place, and Brilliant were asked to design liveries for them as part of the new brand identity rollout. The van shown here is a Volkswagen Transporter, but we have adapted the graphics for use on several other vehicles in the fleet. DisciplinesBrand & Strategic MarketingBrand and strategic marketing is a diverse and challenging area. At the very heart of any successful business, it comprises a wide range of disciplines, from creative branding solutions, brand identity application and brand management to the creation and development of strategic marketing plans and their implementation, from conception to completion.Whatever your brand and strategic marketing needs, Brilliant has the experience to help you identify your objectives, formulate a tailored plan, and implement a successful campaign that will provide a valuable return on investment. Brand ManagementBrand management comprises the establishment of a plan, and a programme for its implementation to help position your company, service or product in a manner of your choosing. Incorporating marketing strategy — how you take your key messages to your market, establishment of a clear brand identity or company identity that illustrates the personality of your business; and a structured approach to its roll out, that takes into account corporate branding and product branding across the whole spectrum of audiences is vital to determining or reinforcing your market position, and ultimately to the success of your company,Whether your challenge is to brand successfully a product, a service or your company itself, Brilliant will help you create and maintain a memorable and effective brand by identifying, developing and managing the entire branding process. Company & Product Logo SolutionsCompany and product logos are an essential business asset. The regular appearance of your logo design — whether it comprises a logo image, logo type or a combination of both — on every business card, document, advertisement, brochure and website promoting your business directly affects the perceptions people have about your company or services.When looking for professional logo design, the nature of your business or brand, your target market and the way in which you need your company or product to be perceived, are just some of the factors that that we’ll take into consideration before making any proposals. We listen carefully to your requirements before suggesting a professional image that combines impact, aesthetics, creativity and practicality. Once created to your satisfaction, we’ll provide final artwork to the latest commercial standards and deliver it ready-to-use in a range of digital formats. Creative Brochure DesignCreative design, applied to company brochures, product brochures or service brochures, provides your customers with a window on your world; presented in the manner of your choosing… and it can have a long-lasting effect on the way in which your customers perceive you and your offer to market. Whether being used as a leave behind in new business meetings; as part of an ongoing sales promotion; or to remind past customers of your offer, a clear, well-presented and creatively designed brochure by Brilliant will ensure that benefit-led messages are presented in a manner appropriate to your audiences and with the strong visual appeal that will make your story easily memorable.Bespoke Company Folder DesignWhether applied to a company folder for presentation purposes, to tender documents, as housing for corporate information or as a brochure or document binder, a custom-designed folder from Brilliant provides a versatile and cost-effective communication tool for use in a variety of different environments and scenarios. More flexible than traditionally bound documents, the bespoke folder’s inserts enable you to update and add items without the need to reproduce entire documents at potentially high cost.Product & Data Sheet DesignProduct data sheets, service data sheets, technical specs, supplements and inserts are often invaluable additions to materials such as brochures, custom folders and annual reports. One of the keys to their success is in making them look and feel as though they come from the same stable as the original materials while ensuring that they are fit for purpose. There is also the added dimension that many of these product and data sheets now need to be made available in PDF format for downloading purposes.At Brilliant, we can create your product or service data sheets in a variety of visual styles and formats, suitable for downloading from your company web site. We can also complete and enhance specification data delivery with technical illustrations, schematic, elevations, exploded product views, 3D visualisations and photography. Catalogue DesignProduct catalogues, mail order catalogues, photographic catalogues, company catalogues… their common element is a desire to present quality products, services and solutions in an informative, accurate and comprehensive way. For many of our clients, an added dimension is also the need for electronic alternatives or additions to be made available online via PDFs.Our starting point for any catalogue design is to get to know your products, business and target market. Only then will we propose a catalogue design tailored to your particular audiences. Using studio and workflow processes specifically designed with catalogue and brochure projects in mind, we also have access to flexible state-of-the-art digital photographic studios, allowing for highly productive multiple shoots where required, and a design studio team of creative directors, designers and art workers with many years of catalogue design experience. Creative AdvertisingYour advertising strategy will take on a number of communication aspects, depending on your business model and campaign objectives. It could be a national awareness campaign, have a business sector specific approach and target regional, social or other demographic groups. It could apply to national press, journals, trade publications, local press and online media, to name a few. In all cases, Brilliant have proven experience and shown measurable results by providing the most appropriate and conceptual creative media for the intended target audience.Our creative solutions and strategies are purposely designed to evoke brand and proposition awareness while providing high volume responses. In addition to providing the advertising concepts and digital artwork or online files, we can also guide to the most appropriate offline and online media, plan the campaign itself and help you monitor the response. Direct MarketingOne of the most cost effective forms of marketing, direct marketing — whether as a leaflet drop, telemarketing or email marketing campaign — enables you to target customers with greater accuracy than any other media.Whatever your brief for your direct marketing design, from the weird and wonderful to the clean and minimal; from amazingly illustrated to beautifully photographed; corporate, conceptual or just plain fun, we’ve got years of experience in delivering effective solutions. And we’ll work with you, ensuring quality and relevance of content and the right level of brand integration — irrespective of the campaign size and budget. At Brilliant, you can benefit from our complete support throughout the Direct Marketing process: 1. Mailing list research and sourcing. 2. Direct mail design, also comprising copywriting and print/production of mailing piece. 3. Mail out and fulfilment. 4. Response handling. Newsletter & Magazine DesignKeeping employees up-to-date with company developments; promoting your products and services to other businesses; or targeting the general public can be a time consuming and costly process. Yet, research by the Association of Periodical Publishers association shows that newsletters, magazines and periodicals provide some of the most cost-effective forms of direct communication for both internal and external communications.So, whether you choose a traditionally printed newsletter or an electronic magazine delivered via email (e-zine), Brilliant can provide an effective newsletter and magazine design that is styled for, and communicates appropriately with, your target audience(s). Business Stationery DesignCompany branded stationery is often the first item that you send to prospective clients. As such, it provides you with the opportunity to create and control that all-important first impression. It can also provide the initial stage in establishing your company brand, possibly encompassing a new company logo or identity style.For all of these reasons, professionally designed business stationery from Brilliant is an investment worth making. Creative Website DesignDesigning and developing well-considered web based solutions that provide quick loading content, clear information and a user friendly interface are our lifeblood at Brilliant. While any effective web site is a marriage of both visual representation and text, in the first stages of any new web site creation we place heavy emphasis on the quality of content.We ensure that any and all information is accurate, relevant, set out logically and appropriately for your target audiences. Only then do we introduce the imagery, creativity and functionality that together combine to make an engaging site that keeps your customers coming back. And we ensure all of our projects are tested for cross platform and web browser compatibility and incorporate content management systems where appropriate. Website Development & SolutionsEffective web sites are increasingly complex as they seek to meet the ever diversifying on-line marketing, communication and sales needs of companies. Our in-house team has extensive expertise in developing bespoke, database-driven, content-rich websites that work seamlessly across all platforms and browsers.To help you keep your web presence up-to-date, our own flexible Content Management System (CMS) — "SPRK" — allows you to insert, edit and delete your website content through an easy-to-use web based interface. Ongoing maintenance and support for your website with full in-house Search Engine Optimisation capability is also available. eCommerce WebsitesOnline shoppers are becoming ever-more sophisticated and it is important for shopping web site design and functionality to stay current with, and if possible, ahead of the trends and capabilities of competitor companies.As part of our eCommerce web site design, we will develop an online retail design solution that matches both your needs and your budget. Solutions include: Shopping cart and check-out functionality so that customers can buy securely online. Product catalogues that allow you to add, amend and delete content (product price, info, pictures) via a simple administration system. Bespoke systems to manage more extensive product ranges or requirements, such as product personalisation or streamlining your entire sales process. Built-in stock control processing and management. eMarketing solutions that enable you to push your acquired purchaser data to the limit with measurable email marketing and cross-selling messaging. eMarketingWith a combination of clear messaging, eye-catching design, an understanding of the latest communication technologies, and a well-defined electronic marketing strategy, eMarketing is a powerful and cost-effective tool that we believe every business should take full advantage of.We’ll used email marketing to introduce you to new and existing audiences, deliver your chosen message to market and build upon your existing client relationship, as part of a wider brand and marketing strategy. In addition, we can also provide assistance with data harvesting and building an easy-to-use database of customer information and contact details. Search Engine Optimisation (SEO)Creating a beautifully designed web site and uploading it to the internet where the world will automatically find you is a thing of the past. Today, it is imperative to take steps to ensure that prospective visitors know about you, and are able to find you easily.Search engine registration and optimisation is becoming increasingly complex and sophisticated and must be planned carefully to be effective. It is no longer simply a case of a few key words; but of integrated elements that must be planned into any web site design if it is to fulfil its potential for raising your company or product profile. By emphasising the importance of search engine positioning, Brilliant has helped many of our customers benefit from a true return on their investment in their new web site, simply by enabling customers to find them. Creative Web Banner AdvertisingInternet or web advertising, through web banners and interactive advertising are an invaluable method of promoting your company or products on highly popular and relevant UK and/or international websites, by providing the appropriate link through to your homepage or landing page.Working in conjunction with online media-buying agencies and networks, Brilliant offers a highly creative, fast and comprehensive Web Banner advertising design service, which includes concept design and ongoing campaign development. Our web banner ads conform to common standards and the resident website’s specifications. Internet ServicesAt Brilliant, we provide a complete range of internet services to our customers in addition to our web design and marketing services. These comprise: Domain name registration Fully featured Website Hosting Graphical Statistics reports Email forwarding, security and web mail Content Management solutions Secure ecommerce solutions Online database management Multimedia & CD ROM DesignWhere accessibility or bandwidth restrictions prohibit acceptable delivery of media rich content on the web, CD or DVD ROMs continue to provide a reliable alternative for delivering high quality information to the desktop PC. Whether your need is for interactive or multimedia presentation design, for presentation of catalogue information, or anything in between, Brilliant produces fully interactive and searchable applications for CD ROM with high quality video and images, extensive data resources, sound and music, virtual environments, animation and voice-overs.Interactive PresentationsFeature rich electronic presentations are often a pivotal component within a sales meeting, seminar or exhibition. Today, through interactive presentation design, these presentations can be as simple or as complex as your audience requires. Often developed using Flash authoring technology, electronic presentation design means you can incorporate a wide range of features, including self playing with voice audio, and interactive capabilities (allowing the presenter pause control and sequence options) that can both inform and entertain.And with shelf-life and adaptability often an essential requirement, Brilliant can aid you by using or combining familiar and easily editable authoring software, such as Microsoft PowerPoint with more complex inhouse tools. Internet Viral MarketingCreative Viral Marketing is the art of spreading a message through existing online social networks and email. It has proven to be highly effective, particularly in mobile communication marketing with the proliferation of mobile communication devices and widespread broadband internet access.At Brilliant, we identify clients with high social networking potential and create strategies that will appeal to your target markets, then use techniques that deliver your message whilst producing increased brand awareness and sales. Annual Report & Accounts DesignFor many companies the annual report is the only corporate literature sent to both financial institutions and shareholders. Successful annual report and accounts design should, therefore, ensure that your company communicates effectively with this diverse readership, delivering your company’s financial statements in a clear and concise manner.Increasingly, however, with the squeeze on communication budgets, companies are recognising that annual reports are also a major marketing communication opportunity when handled imaginatively — something that Brilliant has proven ability in delivering through our creative design process. Investor PresentationsInvestor presentations and documentation and online presentations are an important part of any fund raising activity, Investor Relations exercise or general corporate communications. At Brilliant, we recognise the challenge inherent in creating eye-catching and creative corporate communication literature and apply our experience and expertise to make sure that your investor presentations delivers when it counts and genuinely impresses.Tender Presentation DesignAs everyone knows, first impressions count. Although often overlooked, the quality and presentation of your tender response should be a key consideration.You should feel confident that your submission is not let down by the documentation itself and does in fact symbolises a company that cares about the details. Brilliant will apply the following to your Tender Documents:
Brilliant are the complete concept-to-delivery Tender Presentation solution provider We partner with established and reputable production companies who deliver to tight deadlines, such as;
Our creative design team offers a combination of lateral thinking and flair with a complete understanding of professional presentation design and function, to produce an engaging piece that enhances your bid with a distinguished and enthusiastic yet serious approach to new business. Call For a FREE initial consultation, help or advice. Product Packaging DesignWith so much choice in the retail market, products have very limited time to grab and retain the attention of potential consumers. Given that your product is perceived by how it is received — that is to say your product represents your company image — in an age of on-line sales and courier deliveries, where the customer rarely meet the supplier, the use of creative product packaging has never had a greater role. It needs to be more creative, enticing and work harder.Brilliant’s approach encompasses not simply the design and production of product packaging, but the competitor and market research by which we ensure our creative solutions are strategically sound, focused and highly effective. Book DesignImaginative cover and jacket designs; highly creative and complete book design; meticulous and considered typography in complex but consistent layouts; integrated photography and commissioned book illustration — these are all areas in which we have an enviable track record in designing and producing highly-illustrated, non-fiction books for many major book publishers.Our capacity for page planning means that we can take over the project management of the whole publication while liaising with you every step of the way. We can also carry a cover design or range theme through to targeted marketing campaigns and book store Point of Sale materials, such as feature stands, promotional posters, wobblers and till side promotions. Music & Video Packaging DesignBrilliant produces packaging for all types of recordable media. This typically incorporates music packaging comprising CD, CD ROM or DVD Jewel or file case inserts, booklets and outer sleeves as well. We also conceive bespoke CD or DVD packaging solutions where recordable media is combined with printed literature, such as brochures or mailers and in the production of CD Business Cards which incorporate multimedia content. All packaging design solutions include the printed disk surface.Creative Merchandise SolutionsMerchandising is a well-proven medium for establishing and reinforcing your brand identity, whilst promoting your company and boosting your profits. Creative merchandise design, merchandising ideas and branded apparel design — as well as bespoke literature, presentation items and stationery — backed by a structured campaign devised by Brilliant will pay dividends in attracting attention and reinforcing your image in the minds of your target audiences.Point of Sale Design & ProductionProfessionally designed point-of-sale can make all the difference between achieving higher sales or losing out to the competition. Whether your range of Point-of-Sales includes posters, wall displays and window graphics; counter and shop floor displays, or wobbler designs; high quality point-of-sale design that considers concept, layout, type and presentation all contribute to eye catching displays and help boost retail sales.Digital PhotographyA picture paints a thousand words, and Brilliant has directed and taken hundreds of creative photographic images for our clients’ marketing projects and our knowledge of photography spans anything from large format to website-based images. With in-house digital equipment, and our capability for creative photographic retouching, we can deliver studio, location and abstract digital photography services, usually in association with a marketing project or concept.In addition, we can source, manage and supply both RF (Royalty Free) and RM (Rights Managed) photography as part of an ongoing branding project or campaign and handle all the licensing and cost management issues. Creative Vehicle GraphicsYour company vehicle or fleet provides a highly visible yet low cost mobile advertisement for your products and services. Research shows that the average commercial vehicle is seen by over 2,000 people every hour it’s on the road.Our experienced designers can design for any vehicle shape, type or size and arrange for the vinyl application upon agreement of the design – from a simple cut vinyl graphic finish through to full colour vehicle graphics and wraps. Our diverse contacts within the industry mean that we can provide you with enormous choice from the latest materials; including reflective, translucent, colour and chrome. Signage & Outdoor DisplayOutdoor signage and displays provides your business with an opportunity to commutate your brand and service or product offering. A clear and constant message provided through signage and displays will reach a large number of people, providing an ideal branding medium and an opportunity for promotions and general marketing communications.Using the latest large-format digital printing methods and laser cutting techniques on plastics, metals and naturally occurring materials, Brilliant will add an element of creativity when designing and developing effective outdoor signage and suitable exterior branding. Exhibition Design & ProductionExhibition design is a 3-dimensional discipline with many considerations. Brilliant will design your event space for the purpose of enticing, informing and directing stand visitors.Through the use of portable and reusable pop-up display systems, AV equipment and presentation software, engaging meeting environments and bespoke constructions, Brilliant will ensure your unique brand and messaging reaches out at events and seminars while also giving your stand a compelling edge over neighbouring competitors. Brilliant will ensure your investment in trade and public events achieve valuable interest with both existing and potential customers. 3D Rendering & AnimationAs a multi-disciplined design company, Brilliant has proven abilities in all types of 3D design applications including: Vector 3D for Flash based Web Sites and multimedia presentation material. 3D Video walk-throughs, used primarily for exhibition stand, showroom and office interior design presentations. Photographic Virtual showrooms (QTVR - QuickTime Virtual Reality), allowing the user photography based image navigation through 360° in all axis. Natural Media & Digital IllustrationBrilliant’s work frequently involves story board design and art direction of multi-media illustration work, using both in-house and freelance multi-disciplined artistic and design expertise.These projects comprise a range of disciplines including 2D and 3D visual concepts, photo retouching and image rendering, creative, natural media and technical illustration, building development visualisation, photo realistic and cartoon character creations, and animations typically suitable for web site and multimedia development. ContacteNewsletter SubscriptionLocation & Map
Visiting by Rail?
Visiting by Car? From M11 (J7), or A414 through Harlow or A414 from Ware (A10) Once you arrive in Sawbridgeworth from Harlow, you will need to take a right-hand turn into Bell Street (Sawbridgworth High Street). The turning is just before a set of pedestrian traffic lights and just after the ’White Lion’ public house... From M11 (J8), or London Stansted Airport (A120) Once you arrive in Sawbridgeworth from Bishop’s Stortford, you will need to take a left hand turn into Bell Street (Sawbridgworth High Street). The turning is just after a set of pedestrian traffic lights and just before the ’White Lion’ public house... Continued...
Visiting by Rail Sawbridgeworth Town Station is on the London Liverpool Street to Cambridge line, operated by National Express East Anglia. A taxi service operates from ’The Maltings’ across the road from the station exit. To walk to our offices from Sawbridgeworth train station takes approximately 10 minutes. Directions from Sawbridgeworth Train Station
Job Vacancies
No vacancies at present
Copyright 2007-2009 Brilliant Limited |