Brilliant were approached by Stortford Interiors with the brief to give their brand identity and website a complete overhaul. We identified the need for the solution to be sensitive to Stortford Interiors’ existing clients, whilst refreshing their brand and reflecting their business aspirations.
The work on the initial brief was split into three stages: logotype design and development; stationery design; and website design and production. By using this step-by-step process, we ensured consistency of brand application across all media, which is an essential part of establishing and maintaining a strong brand identity.
A selection of logo solutions was presented to Stortford Interiors, along with brand slogans to accompany them. Based on
the chosen design we created a set of brand rules which included colour and font specifications, thereby facilitating the design and layout of the company stationery.
In our proposal for their
website, we advised Stortford Interiors that they would benefit from a content management system (CMS), which would allow them to update the website content internally at any time. To fulfil this we implemented our proprietary CMS called SPRK — a WYSIWYG interface which is accessible through any web browser, and can be operated by someone with little or no web design experience.
Subsequently, Brilliant have continued to provide design solutions for Stortford Interiors on projects ranging from building signage to
vehicle liveries. We have also brought all internal stationery into line with the new brand identity, including a
business tender folder and a quarterly staff newsletter.
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