The Challenge
To develop and online presence, proposition and identity for this established network and electrical installation and infrastructure solutions company. To ensure consistent communication and key messaging though all web media, print materials, electronic stationery and SPC’s fleet of Mercedes vehicles. The key barriers to address were disjointed messages and inconsistent marketing materials, all fed to a healthy client list, none of which had a clear understanding of the range of electrical and networking services offered.
The Solution
A complete ground up rebuild of the
electrical services website and company identity was developed via a thorough revisit and alignment of SPC’s core business proposition, key services and business successes. Brilliant helped SPC to hone in on three key business services, allowing visitors to their website to take an informed route to the information they require, while also being made aware of other electrical and network based business activities.
The next stage in SPC’s identity development journey saw Brilliant focus on their marketing materials, delivering a fully branded pack to send out to existing and potential clients.
Specific deliverables included:
- Brand Design and Development
- Creative Website GUI Design
- Supporting Illustration
- Website Development and Content Management System
- Company Brochure
- Business Stationery Design
- Electronic Stationery setup for internal use
- Company Folder
- Case Study Documentation
- Vehicle Livery Design
The Results
Brilliant have significantly heightened SPC’s presence on the web within electrical and IT networking sector. Consistent application of the brand values and proposition across all marketing materials, accelerating and broadening awareness of the company within its own client base as well as attracting new business.
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