The Challenge
To develop and online presence, proposition and identity for an established IT and electrical solutions company. To ensure consistent communication and key messaging though web media, print materials, electronic stationery and SPC’s fleet of Mercedes vehicles. The key barriers to address were disjointed messages and inconsistent marketing — all fed to a healthy client list who didn’t always have a clear understanding of the range of services offered.
The Solution
A complete ground up rebuild of the
SPC website and company identity was developed via a thorough revisit and alignment of SPC’s core business proposition, key services and business successes. Brilliant helped SPC to hone in on three key business services, allowing visitors to the website to take an informed route to the information they require, while also being made aware of other business activities.
Specific deliverables included:
- Brand Design and Development
- Creative Website GUI Design
- Supporting Illustration
- Website Development and Content Management System
- Downloadable Company Brochure
- Business Stationery Design
- Electronic Stationery setup for internal use
- Vehicle Livery Design
The Results
Brilliant have significantly heightened SPC’s presence on the web. Consistent application of the brand values and proposition across all marketing materials, accelerating and broadening awareness of the company within its own client base as well as attracting new business.
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