Brilliant were initially approached by Servocell to provide a fresh look to their existing online communication. The initial brief very quickly developed into a full brand analysis and marketing communication project, which coincided with Servocell's imminent floatation on the AIM Stock Exchange.
Brilliant decided that Servocell's cutting-edge 'Active Latch Module' technology, targeted at the security industry, required a visual metaphor to convey the position of their component product within its market place. This new brand identity image was immediately implemented to all online media, across all printed collateral and marketing communications.
Our work developed the brand-supporting strapline,
stationery,
direct mail, product packaging, product brochures, generic brochures and
specification/data sheets. Servocell strive for a paperless office, therefore Brilliant are required to provide Servocell branded electronic stationery and templates, making full use of common Microsoft and Adobe software.
Brilliant's chosen
website solution provided Servocell with a full content management interface for company, product and investor relation information editing, with the ability to control their ProActive Partnership membership database concept, via a simple online editing suite of tools.
Positive feedback to the rebrand was immediate and industry awareness of the Servocell mission is increasing in line with Servocell's own product range development, all as a result of Brilliant's recent marketing and design communications input.
For further information about this or any other item on this website, please
contact us or call us on
0845 260 61 61
