Searching for Business

17.09.2010

Google Labs launched 25 innovations in 2009, seven of which were mobile; others arriving in 2010 are being widely reported (including on our blog!). We are receiving more and more enquiries about how businesses can improve their visibility on the web with specific attention to Google, who currently dominate 72% of the search market.

While Brilliant's clients are keen to understand emerging and advantageous technologies, it is clear that ROI is all that counts in this economic climate. Many of our clients are doubting the effectiveness of their Pay-Per-Click spend, and Search Engine Optimisation (SEO) is the main focus right now.

Pound for pound, well engineered SEO strategy is getting our clients excited and hungry for more because, when credible search results appear on page one of Google, traffic becomes measurably higher and is immediately reflected in sales and/or enquiries.

However, it is unwise to ignore the dawn of Microsoft's Bing search engine, especially given that yahoo.com searches are already ‘Powered by Bing' and any unfulfilled Facebook searches will also yield Bing results. We could soon see the Google-focused SEO strategy going full circle.

Pay-per-click search need not rest solely with Google either. It's now sensible to compare the performance of Google AdWords' (sponsored links) recently reported 8.8% of UK visitor traffic, to Facebook's up-and-coming 5.9%. The diversity of performance-based search should not be overlooked and it is clearly not too soon to consider social media marketing as part of a business-to-business digital marketing strategy.

Illustration courtesy of Jon Strube, Graphic Designer, Brilliant Limited

"Many of our clients are doubting

the effectiveness of their

Pay-Per-Click spend, and

Search Engine Optimisation

is the main focus right now"

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