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Ruba-Duk Safety Matting and Modular Flooring Web store

eCommerce website design, development and identity design for the UK’s largest stockist of Industrial Modular Flooring & Safety Matting and industrial, wall and corner protection products.


Brilliant worked closely with Ruba-DUK to create the company identity. Work through a series or wire framing sessions to identify and group the products and bracket them into user applications, so that visitors could easily identify themselves or their requirement first. This approached enabled a development specification to be written which progress the project to Graphic User Interface design stage.

Further to a successful design stage, Brilliant developed a fully content manageable eStore environment, based on a proprietary SPRK content management platform. Visitors can edit their online shopping list whilst browsing products. A bespoke product configurator was also developed, enabling visitors to purchase the correct amount of surface, edging and corner components for their floor space or safety requirements.


Ruba-DUK Search engine marketing


Ruba-Duk retail Matting & Flooring solutions for all types of standard or specialist environments, temporary or permanent, fixed or free-standing. Key to Ruba-Duks success is an ongoing Search Engine optimisation campaign, targeting specific user groups and product type search queries. This enables Rub-Duk to put focus on key products and sections within the website, for example; anti-fatigue flooring and anti-slip flooring.

Brilliant provides advice, tools and support, enabling Ruba-Duk to effectively manage their website content, blogging, email communications and social media content easily and in-line with an agreed search strategy.

Brilliant also provides on-site and external content development and support to add further credibility and authority to the website’s search profile.

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This website is powered by the Brilliant Sprk content management system

For further information about this or any other item on this website, please contact us or call us on 01279 725 358