Project objectives
Payzoola required a fresh identity to stand head and shoulders above the competition, and to communicate the benefits of their unique service to consumers. It was also important for the website interface to be user-friendly and to focus on its main function — rewarding customers for their online mobile phone purchases.
Our approach
Initially the project was nameless; Brilliant identified Payzoola’s target market and key business objectives, and developed a brand name and identity guidelines which could be used as the basis for the website design.
After completing the creative design stage, Brilliant worked closely with a specialist third-party developer to produce clear, attractive graphical user interface (GUI) templates that integrate seamlessly with the website’s complex functionality.
The brand is supported by a colourful dinosaur character, illustrated by Brilliant, which is used to help guide customers through the steps to completing their purchase.
What we delivered
- Brand name development
- Brand identity design
- Character illustration
- Usability analysis
- Information design consultancy
- HTML/CSS GUI templates
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