'Brilliant have developed and
strengthened the Paul Stalker
Consulting brand identity throughout
the various stages of our business
development... while taking an
important role in the designing for
our innovative seminar and
product requirements.'

Dawn Leahey
Director of Inspiration!

Case Study

Life Coach Brand Identity for Paul Stalker Consulting

PSC distills academic-level human behaviour studies in a digestible form for everyone from Chief Executives to part-time sales staff. Paul motivates and focuses individuals via a series of unique, energised and educational seminars or one-to-one coaching.

Since building the first version of the Paul Stalker Consulting website, Brilliant have consistently provided design and marketing support for both on-line and off-line media. Brilliant's service not only covers their web and eMarketing requirements, but also their latest paperback title 'Raise Your GAME Now!', with supporting DVD box sets and CD talking book packaging. Brilliant also provide them with general display, merchandise materials, creative advertising and conference/seminar support.

Paul Stalker's distinctive 'energised' identity has developed over it's short history with Brilliant, to include a whole new family of characters, each representing the positive and negative traits that exist in people's personalities and attitudes. These characters are derived from the original Paul Stalker energised character which forms part of the company logo and associated branding elements. The 'PSC' logo was designed as a secondary stamp of authentication for web and print media.

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