The Challenge
To update W.E. Marson & Sons’ brand image as part of a long-term strategy to establish their reputation as the leader in laboratory furniture manufacturing.
The Solution
Brilliant initiated a full marketing audit, culminating in a fully detailed strategic marketing plan — assisting W.E. Marson in breaking into new market segments and locations. Brilliant took full control of W.E. Marson’s branding and communication media, and coordinated their marketing and promotion opportunities. It was decided that the company should be referred to simply as ’Marson’ to underpin a more modern identity; but other brand elements hint at the company’s distinguished heritage.
Specific deliverables included:
- Detailed Strategic Marketing Plan
- Brand Design and Development
- Company Brochures
- Direct Mailers
- Website
- eMarketing - Search Engine Optimisation
- Business Stationery
- Vehicle Liveries
- Ongoing Marketing support and performance reviews
The Results
Brilliant’s budgeted and carefully coordinated review of Marson’s marketing and brand identity has already resulted in significant increases in new client acquisition and increased prospect conversion.
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