The Challenge
To develop a brand identity for a start-up property agent which quickly establishes a strong position within the local market.
The Solution
With the company name already in place, we developed a friendly yet fresh visual identity, designed to immediately raise Mackay above the competition.
The brand was then applied to Mackay's stationery, marketing and point-of-sale materials, including the all-important sale boards. The
website interface incorporates the Jupix property search tool and separate iPhone interface, which reflects the company's progressive outlook and commitment to service.
Specific deliverables included:
- Brand Design and Development
- Promotional Point of Sale Materials
- Creative Website Design
- Website Development
- Creative Printed Literature Design
- Business Stationery
- Direct Mail
The Results
Mackay's branded marketing materials have attracted plenty of positive attention, accelerating local awareness of the company. Crucially, this has helped to establish the business, forming a solid basis for long-term growth.
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