The AL2 is an example of an active latch based around Servocell?s patented actuator, which is used as a component in keyless electronic locks. For this reason, Servocell has to market its products to lock manufacturers, using direct mail as part of the marketing mix.
Key features of this product are its reliability and durability, so for this particular exercise we chose to use a sturdy metal case to emphasise the point. A belly wrap encircles the case and requires the recipient to break the seal in order to open it, suggesting the unveiling of a new product. Contained within the case is a six-page document covering features and specifications of the AL2.
This kind of high-quality presentation makes a great first impression and engages the recipient in a way which a simple leaflet might not.
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