Our marketing literature solutions for CareTech continue the theme of high-quality care in the community, which we have established with their brand — a clean, professional style reflects CareTech’s ethos.
For the company brochure, we chose a high-contrast, grainy photographic technique to evoke the emotional ties between carers and service users — this demonstrates CareTech’s belief that it is very important for these relationships to be genuine, in order for service users to get the best care and personal development.
CareTech rely on Brilliant to design and print care home flyers on an ongoing basis — these are used to publicise homes which have available rooms, and feature interior photography and information about the service. Recently, CareTech acquired several children’s care homes, and we adapted the branding accordingly — bright, colourful illustrations are used to distinguish childcare literature from adult literature.
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