JetAir appointed Brilliant to consider two avenues of rebranding; option one was to analyse the market, highlight similar operations and identify brands which represent attributes of JetAir's brief; from here Brilliant derived a range of original logo type design solutions which adhered to and at the same time deviated from market trends.
The second approach was to develop the existing brand and to achieve a whole new standard, while retaining the characteristics of the long-standing original and once again satisfying the goals stipulated in the design brief.
The result was a total departure from the common red, white and blue colour scheme and a more refined deep aqua blue replaced the former palette, supplemented by silver foil blocking on such items as printed literature and business stationery. The
logo itself took on a much slicker, more stream-lined appearance, with attributes such as surrounding space and page positioning also adding to its overall appeal - this was later defined in Brilliant's JetAir Brand identity usage guidelines document.
Brilliant has commenced with the co-ordination and design of the JetAir
company brochure,
folder and
services inserts, bespoke business stationery and electronic stationery. JetAir also has a recurring requirement to produce
high quality merchandise for their close client base.
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