Brand Identity

Branding and Tender Presentation for Waste Recycling Group

Waste Recycling Group Limited (WRG), a leading UK waste management and energy recovery company, is part of the FCC international environmental services, infrastructure and energy group.

WRG is focused on delivering integrated waste management and energy recovery solutions to meet national, regional and local needs for local authorities and private commercial companies.

Project objectives
WRG required a branded tender presentation solution to deliver a printed document with over 2,000 pages and separate project branding to be applied to printed collateral and a website GUI.

Our approach
We proposed that the sections of the document be split out into four volumes with tabbed dividers to clearly define each section, housed in two bespoke slipcases. Electronic documents were also designed to allow WRG to populate the presentation consistently. The presentation also called for aspects of their recycling process to be fully illustrated.

The project branding needed to highlight the fundamentals and benefits of recycling as a community, more importantly focusing on educating children while keeping it fun. We delivered three completely different branding solutions with the winning design incorporating a modern logo type and illustrated mascot to either accompany the logo or be used in other areas of the brand.

We then set out visualising the look and feel of the printed collateral and a website GUI to be viewed online as part of the tender presentation keeping the brand bold, clean and engaging throughout.
What we delivered
  • Branded tender folders and slipcases
  • Bespoke tabbed dividers
  • Illustration
  • Branded USB media storage
  • Brand identity design
  • Creative printed collateral
  • Website GUI
  • Print specification and management
  • Microsoft Word document template

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