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Bridal Shop Brand Identity for Mariposa Wedding Inspirations
Mariposa Brides & Grooms based in Sawbridgeworth, offer elegant and classically designed wedding attire through their exclusive retail outlet.
Brilliant were asked to produce a fresh identity for Mariposa, which needed to be incorporated into new stationery, signage and their existing website; and had to complement the plans for their shop refit.
Mariposa is Spanish for "butterfly", so we created a delicate identity based around a flowing illustration, using a colour palette which is intended to appeal to both sexes. Silver foil was used to highlight the outline of a butterfly on the business cards and document folder, to create an eye-catching detail within the illustration.
We selected off-white paper and board to complete the sumptuous stationery design, and Mariposa Aquamarine was printed as a solid colour inside the folder to add a further element of luxury.
The brand was applied to headed paper, compliment slips, business cards, an A5 folder, dress tags, bespoke triplicate forms, invoices, exterior shop signage and interior vinyl graphics; and Brilliant managed the print and production to ensure everything was ready in time for the shop?s launch date.
To promote the opening of Mariposa’s newly refurbished shop, we designed press advertising; and the resulting template is being used on an ongoing basis to promote various product lines and seasonal sales.
For further information about this or any other item on this website, please contact us or call us on 0845 260 61 61
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