Debtor Book Solutions’ requirement was for a brand identity which on the one hand distinguishes the parent company from its two Medical and Financial subsidiary services, but on the other hand maintains a visual unity between all three.
The strong use of colour clearly defines the boundaries between the services; conversely, the logotype uses a square form and strong typography to create cohesion across the group.
A foil blocked logo has been applied to the stationery, brochures and literature to suggest the first-class, quality service that Debtor Book Solutions offer, while reflecting their professional approach to debt recovery.
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