Project objectives
Top Price Gold, already an established business, required a fresh identity and a friendly face for the UK market to keep one step ahead of the growing competition surrounding the rise in gold value, and to communicate the benefits of their unique service. It was important for the company’s website to have a user-friendly interface which focuses on the company’s ethos.
Our approach
Brilliant set out to design a unique brand identity which would be vibrant and appealing, accompanied by some friendly illustrated characters to reinforce the service’s credibility and trustworthiness in the eyes of potential customers. Subsequently, we produced a TPG brand guidelines document and applied these standards to customer-facing literature.
In addition to the creative branding stage, Brilliant were asked to work on the graphical user interface (GUI) for TPG’s website; this included designing, illustrating and animating a portion of the interface within Flash, to display key messages in a fun and attractive method.
The brand is supported by colourful illustrations produced by Brilliant, which are used to help guide customers through the easy, step-by-step process.
What we delivered
- Brand identity design
- Character illustration
- Information design consultancy
- Brand identity guidelines document
- GUI designs
- Flash animation
Further development has led to Brilliant producing materials for the launch of TPG into the German market.
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