CareTech’s requirement was for an identity which embodies their professional approach to running a care home service, with a commitment to the wellbeing and personal development of individual service users.
The final solution centres on two key devices: the company logo and the ‘touching/reaching hands’ image.
The logo shows a stylised dove metamorphosing into a hand, to symbolise peace, love and nurturing; and the typeface ITC Officina has been chosen for its formal but warm appearance.
The touching/reaching hands image represent CareTech’s outreach into the community, to reinforce the message of the strapline “Community Services”; and it evokes their focus on providing a foundation for personal development.
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