Servocell already had a logotype in place before they approached us, but it needed to be refreshed as part of the wider process of creating a stronger brand identity.
We redrafted the logo and applied highlights to the letters to give them a ‘polished’ appearance, suggesting fine engineering and craftsmanship. The accompanying strapline “Changing the Way Locks Work” concisely summarises Servocell’s mission statement.
An additional graphical device was required to support the logo and encapsulate the company’s aim to provide innovative lock solutions to fulfil end users’ security needs. A clam image consisting of glowing strands of ‘energy’ was chosen to represent security and electronic access control; and the red pearl stands for the actuator technology at the heart of Servocell’s product offering.
The ProActive Partnership is a growing directory of Design and Access Control companies, willing and able to work together with Servocell’s Active Latch to create the best electro-mechanical lock solution. We designed an animated logo for the Partnership, to be featured on the
Servocell website, but the static version equally evokes the movement of interlocking parts.
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