Brilliant were approached by Stortford Interiors with the brief to give their brand identity a complete overhaul. We identified the need for the solution to be sensitive to Stortford Interiors’ existing clients, whilst refreshing their brand and reflecting their business aspirations.
In developing their new brand, we retained the hues from the original Stortford Interiors logo, as they had already become strongly associated with the company; however, a darker shade of red has been chosen to reflect the fact that Stortford Interiors is a prestigious company. Classic serif and sans-serif fonts have been used together to suggest both an established reputation and modern design savvy respectively.
The central, solid-red circle in the logo represents Stortford Interiors as a company; while the three ‘arms’ each consist of 6 solid-grey circles, representing the various suppliers and services brought together, managed and delivered by Stortford Interiors.
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