TheGivingMachine concept was given a variety of identity treatments before settling on the one we see here. The final logo identity solution reinforces the values and aspirations that define TheGivingMachine, suggesting an authoritative yet warm and approachable presence on all pages within the
website, and is central to all marketing and advertising collateral.
Each of the four founders has a business card featuring an original drawing of them by one of their children on the reverse; this expresses the warm, caring nature of their enterprise, and is a playful reminder of some of the children who could benefit from the scheme.
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