The single-colour logotype solution uses clean typography, and the company name is partially split by a dynamic ‘swoosh’ which suggests the speed and efficiency of JetAir’s service, without resorting to the obvious method of using an aircraft icon.
High-quality, textured materials have been used for the stationery, along with a foil embossed ‘swoosh’, to suggest the first-class, luxury service enjoyed by JetAir’s clients.
A close-up photograph of a woman’s face, focused on her eye, is used as a supporting brand element; an aircraft is reflected in her eye, and the bright orange background is striking against the cool colours used elsewhere.
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