Project objectives
First Choice Credit recognised that they were not reaching full potential within their market through their existing marketing materials. Our job was to re-evaluate the company’s profile both as a business and as a service, to increase awareness and sales; and to help First Choice Credit to become one of the UK’s leading lender companies by:
- establishing the company objectives and key messages
- developing a marketing plan
- re-branding the marketing and publicity collateral
Our approach
Brilliant initiated a full marketing audit of First Choice Credit, designed to facilitate greater understanding of the company’s requirements and business objectives. We identified the company’s needs and constructed a clear, detailed strategic marketing plan.
What we delivered
- Detailed strategic marketing plan
- Brand design and development
- Communication and copywriting
- Website
- eMarketing — Search Engine Optimisation
- Business stationery
- Targeted direct mail
- Advertising support
- Ongoing marketing support and performance reviews
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