http://www.brilliant.ltd.uk/ Brilliant Ltd. - News Articles en-gb 5 http://www.brilliant.ltd.uk/losing-faith-in-your-email-campaigns.php Email has been around forever, it even predates the web itself, so it’s not entirely surprising that with the rise in social media sites and applications, coupled with the requirement to stay in touch with new methods of communication, that email may have started to lose its lustre. http://www.brilliant.ltd.uk/Optimising-your-website-for-mobile-devices.php Mobile devices are dominating the internet right now.The numbers have increased considerably since last year on the amount of hand held devices that are being use daily to shop online, check emails and interact with social communities. http://www.brilliant.ltd.uk/trust-in-google.php Acquiring trust in your brand or service offering via the Google search results pages, requires more than just compliant website code and quality content management! http://www.brilliant.ltd.uk/ten-tips-on-using-youtube-for-business.php Most businesses are beginning to make use of Facebook and Twitter to promote themselves; but very few take advantage of YouTube, despite the fact that it is the second-largest search engine in the world (behind Google). YouTube currently gets 3 Billion hits a day with over 490 million unique users worldwide per month, which presents an incredible opportunity to increase the online visibility of your brand.There are alternative video hosting websites such as Vimeo which offer better features, but YouTube is number one for attracting hits. For the best results, duplicate your content over multiple video sites to get even better coverage.Here are ten tips to get you started... http://www.brilliant.ltd.uk/top-ten-reasons-to-build-a-mobile-website.php Internet usage via mobile devices such as mobile phones, smartphones and tablets is on the increase.Brilliant recently designed a website for Mackay Property Agents which has a mobile-friendly version for use on smartphones (you will only see the mobile site if you click this link from a smarthphone device). The mobile site gives users access to the most essential features of the main website via an intuitive interface optimised for small screens. See the Mackay case study for more information.Here we list the business reasons why you should create a mobile-friendly version of your website... http://www.brilliant.ltd.uk/harlow-business-exhibition-2011.php Following the success of the award-winning Harlow Business Exhibition 2010, Brilliant will have a stand at the 2011 event. http://www.brilliant.ltd.uk/ten-fundamental-business-marketing-concepts.php We've compiled a list of fundamental marketing concepts which every business should examine, research and implement in order to be successful. Of course, it doesn't stop here; each business is unique and will have additional components that must be considered, but this list is a useful starting point for adopting a structured approach to marketing. http://www.brilliant.ltd.uk/ten-branding-resolutions-for-2011.php A brand results from a set of associations and perceptions in people's minds. Branding is an attempt to harness, generate, influence and control these associations to help a business perform better. Any organisation can benefit enormously by creating a brand that presents the company as distinctive, trusted, exciting, reliable or whichever attributes are appropriate to that business. http://www.brilliant.ltd.uk/brilliant-business-awards-double-win.php The Harlow amp; District Business Awards took place last night at the Manor of Groves. It was an event to recognise the best of business in the area, as well as raising money for the Essex Air Ambulance charity. http://www.brilliant.ltd.uk/search-engine-optimisation-seo-news.php Google Labs launched 25 innovations in 2009, seven of which were mobile; others arriving in 2010 are being widely reported (including on our blog!). We are receiving more and more enquiries about how businesses can improve their visibility on the web with specific attention to Google, who currently dominate 72% of the search market. http://www.brilliant.ltd.uk/integrated-marketing-communications.php One of the biggest problems in marketing today is a lack of integration. Functions such as strategy, advertising, PR, e-marketing, direct marketing and social networking are delegated to different departments or outsourced to several agencies. This often leads to internal and external political battles over budget and responsibilities, resulting in a marketing impasse which reduces effectiveness. http://www.brilliant.ltd.uk/brilliant-news-2010-april-party-political-branding.php With the General Election just days away, we take a look at how brand philosophy can be harnessed by the political parties in an effort to win the hearts and minds of voters, and how comparisons can be made between political and corporate branding. http://www.brilliant.ltd.uk/brilliant_news_2010_april.php As a busy brand identity and strategic marketing agency, we can?t always find time to refresh our own website.** This ?happening? occurred on April fools day! ** http://www.brilliant.ltd.uk/brilliant_news_2010_feb_1-user-experience.php From seconds to years, website user interface design has many different timeframes, and each has its own particular usability issues. http://www.brilliant.ltd.uk/brilliant_news_2009_november_1_marketing_success_tips.php Definitions of marketing are plentiful. For small business owners, most would agree that marketing is about generating sales opportunities so that your businesses can grow.Concepts such as brand building and customer relationship management will assist in achieving customer loyalty; and loyal customers generate invaluable word of mouth referrals and provide repeat business, reducing your cost of sale. http://www.brilliant.ltd.uk/brilliant_news_2009_september_1_website_design.php September is traditionally the time of the annual harvest, and it has been another busy month in the Brilliant studio with several new projects coming to fruition. http://www.brilliant.ltd.uk/brilliant_news_2009_july_1_common_branding_mistakes.php Branding, a commonly used term throughout the business world, essentially means to create an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company?s personality. http://www.brilliant.ltd.uk/brilliant_news_2009_july_2_the_extra_mile_partnership.php The brainchild of Paul Stalker, a renowned lifestyle and business consultant, The Extra Mile Partnership was established to deliver peak performance coaching that has a direct impact on their client?s profitability. http://www.brilliant.ltd.uk/brilliant_news_2009_june_1_creative_advertising_campaign.php Enviro Tech are specialists in all aspects of industrial metal and plastics cleaning, with a network of distributors throughout Europe. Their flagship product is EnSolv ? an environmentally-friendly vapour degreasing solvent. http://www.brilliant.ltd.uk/brilliant_news_2009_may_13_website_design.php In recent weeks Brilliant have been busy developing several client websites, all of which are nearing completion and are due to be launched later this year.