Brilliant were asked to re-brand The Extra Mile Partnership from the ground up; their logo, marketing materials and website had to be developed to a tight schedule in order to be ready in time for their company launch.
Part of The Extra Mile Partnership’s marketing strategy was a direct mail campaign targeted at CEOs, consisting of a covering letter, invitation and a 50 page book entitled "Going The Extra Mile" explaining the Partnership’s philosophy.
Brilliant designed, illustrated and typeset the book and advised on production to achieve a high-quality, perfect-bound finish with foil embossing and leather texture on the cover.
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