Following Brilliant’s creation of a new brand identity for Goodwin Malatesta, they required a means of maintaining and reinforcing their identity and services to existing and potential clients on a daily basis. In response, we designed and produced an attractive, illustrated desktop calendar, which was then mailed to their existing client base and subsequent new business contacts.
The calendar is packaged in a neat, easily-mailable CD case which contains thirteen card inserts and acts as a desktop stand.
The clean, corporate design developed by Brilliant has been carried forward to the twelve monthly templates for the calendar; but in contrast, the large ’gm’ device has been transformed into a playful character who adopts a different costume to reflect an important cultural or sporting event each month.
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