Brilliant were approached by CareTech to update their online presence and review and revise all their printed collateral. Brilliant’s work with CareTech also includes exhibition display design and event coordination, presentation materials, extensive
marketing collateral, advertising concepts, promotional merchandising, interactive media and photography.
CareTech’s brand identity requirement was for a visual metaphor which embodies their professional and sensitive approach to running a care home service, with a commitment to the wellbeing and personal development of individual service users. The solution centres on two key devices: the logotype and the ‘touching hands’ image.
CareTech’s investor relation materials retain all the brand attributes laid down by Brilliant and solidify CareTech’s brand values.
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