The Brilliant creative team blog
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The nature of creativity
I paid a visit to the Royal Society’s summer science exhibition "See Further" at the Southbank Centre on Sunday. It was not only enjoyable, but also truly enlightening. I’ve always found creative inspiration in nature, just as human kind has since time immemorial. Science helps us to delve deeply into the contrasting constituents of nature: symmetry and asymmetry; simplicity and complexity; order and chaos. Sometimes taking a step back from contemporary design to consider the world around us yields valuable insights into the nature of creativity. |
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