The Brilliant creative team blog

In this article on the Guardian website, internet guru Clay Shirky shares his predictions about the future of online services.

He surmises that printed media such as newspapers will disappear in less than 50 years, and claims that "... no medium has ever survived the indifference of 25-year-olds."

Whilst I too believe that the traditional channels for delivering certain content will eventually be replaced by cheaper, more convenient and environmentally friendly media; I do not think this portends the end of print in a wider sense.

Much like the survival and resurgence of vinyl due to demand from music enthusiasts, there will always be a market for high-quality printed material.

There’s nothing quite like opening a new magazine and being hit by the smell of freshly-printed ink on a special paper! And that’s the point: we mustn’t forget that with print, our senses are spontaneously engaged in a unique way. In any case, if print dies how else will we package all that lovely vinyl in the future ;-)?