The Brilliant creative team blog
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The Bark SideBuoyed by the 2011 success of its Star Wars-themed ‘The Force’ advert (Adweek’s ‘Commercial of the Year 2011’, 44 million YouTube views, 6.8 billion impressions), Volkswagen is again going intergalactic for its 2012 Super Bowl XLVI TV commercial. Called the ‘Bark Side’, this 64-second teaser previews the full advert which will air on 5 February. Featuring a collective of canines (some ‘dressed’ as characters from the series’ titles) barking the ‘Imperial March’ from the film’s soundtrack, it’s looking like it will cause as much of a sensation as last year’s Vader-themed clip. |
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