The Brilliant creative team blog

Graham Smith, the guy who brought you Unevolved Brands is a logo designer from Sussex who has come up with a new fun game called FontFuddle.

After attempting the first one I realised that my typography jargon was a little out of whack when faced with the need to know the technical term for the end of the stoke on a lower case ’e’.

A quick Google search later and I found this great resource which has won itself a place within the select ’elite’ of my bookmarks. Typography Deconstructed is a guide to the anatomy of type with simple graphical reference to each part of character, It’s also a nice looking site.

I would recommend everyone to take a look and give it a bookmark for later reference.

IAW is a great website by jarrett green who like most of us tend to get sidetracked from our work to look up something and end up on a magical information journey from the most utterly useless through to the fascinating yet still useless.

He has taken it upon himself to share his findings and has executed it perfectly with some really nice graphics and humorous narration.

I immediately found something Jarrett had taken the time to find out that I had always wondered: Why didn’t all GI’s get a Thompson during WWII?

Go, have fun

Whilst flicking through a news article about website design and user friendly interfaces I came across a term I had not heard of before ’false simplicity’. After reading up on it a little more it seems that false simplicity is a relatively new term and put very simply refers to minimalism taken too far!

As designers we are constantly striving for clean, great looking and easily navigatable interfaces with an aim to increase user-friendliness but are we in danger of making the features so simple and minimalistic that their functions become cryptic?

There are a few items on the list that fall under the ’false simplicity’ moniker:

- Icons as links with no supporting text or no supporting visual indication.
- Symbolic representations of large or vague ideas that would be better explained in text.
- Minimal (or even zero) text.
- Interfaces so “clean” that it’s hard to find the menu bar or other options.
- Reliance on mouse-over descriptions to convey what buttons do.

False simplicity is particularly insidious for designers because it’s hard for them to see. A cryptic GUI can make perfect sense to the designer, who knows everything about how it works already, while completely stumping everyone else.

Simplicity is the ideal middle ground maintaining a healthy balance between minimalism and robust features.

... so there you have it ’false simplicity’, feel like you have learnt something new today?

I have been forwarded an interesting interview with Gerry McGovern hosted on the American Express Open Forum entitled ’Why websites suck’

Gerry is regarded as the worldwide authority on increasing web satisfaction by managing customer tasks since 1994. He talks about a websites ’top task’ and customer satisfaction with web design being created around the consumer.

He brings to light some good tips to remember when confronted with a website GUI job, some reflections that I thought were obvious and a view on the graphical appearance of a website that I completely disagree with.

View the article here

Following on from Jon’s blog post about an interesting 404 Error Page, I came across this list of beautiful "Coming Soon" pages.

I think it’s fair to say that this is a neglected area of web design; but these examples show that there is a lot of potential in "Coming Soon" pages for developing interest and collecting user details before a website has even been completed.

What better way to use your dead web space? If you find any more good "Coming Soon" pages, we’d love to see them!